LG has officially revealed pricing and availability for its 2026 OLED TV lineup, including the flagship evo G6 and the more mainstream evo C6 models. And surprisingly, the numbers are far less painful than many expected. Despite bringing updated display technology and improved processing, LG has kept launch prices largely unchanged compared to the 2025 generation.
The LG OLED evo C6 starts at $1,399 for the 42-inch model, while the premium LG OLED evo G6 begins at $2,499 for the 55-inch version. That means buyers are essentially getting newer hardware at the same entry price as the previous C5 and G5 models. Now that’s something that doesn’t always happen with annual TV refresh cycles.
Brighter panels, more AI, same entry price
The C6 and G6 are LG’s flagship OLED offerings for 2026, replacing the popular C5 and G5 lineup from last year. Both series bring improvements in brightness, processing, and gaming features while keeping the familiar OLED strengths of perfect blacks and near-instant response times. One of the biggest upgrades this year is the use of newer OLED panel technology in select sizes. The larger C6 models, including the 77-inch and 83-inch versions, adopt LG’s newer multi-layer RGB Tandem OLED panel design, which can deliver significantly higher brightness than traditional OLED structures.
Meanwhile, the G6 remains LG’s true flagship “gallery” OLED, designed for flush wall mounting and premium home theater setups. It carries features like Dolby Vision and Dolby Atmos support, AI-powered picture processing, and gaming specs that include 4K at up to 165Hz with VRR compatibility for NVIDIA G-SYNC and AMD FreeSync. The C6, on the other hand, continues to be LG’s sweet spot OLED, which balances flagship performance with more accessible pricing. It will be available in six screen sizes ranging from 42 inches to 83 inches, making it one of the most flexible OLED options for different room sizes and budgets.
The broader takeaway is that LG appears to be leaning into value this year. By keeping prices steady while introducing brighter panels and updated processing, the company is positioning the C6 and G6 as straightforward upgrades rather than more expensive replacements.