The mall of the future – Mirkaaz Mall by LuLu to anchor the region’s first mixed-use freehold and freezone a 2.5 million square feet lifestyle destination – marking a bold step in shaping Ajman’s future
Date: Dubai, UAE; October 22, 2025
In a pioneering move that is set to transform Ajman’s economic and lifestyle landscape, His Highness Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of Ajman Land Department and Ajman Tourism Development Department, LuLu International Holdings Limited through its shopping-malls division — Line Investments & Property LLC — and Mulk International have come together in a joint venture to introduce Mirkaaz Mall, a premier retail destination at the heart of T10 Mirkaaz City.
Through a Memorandum of Understanding (MoU) signed at the recently concluded Middle East Council of Shopping Centres and Retailers (MECSR) event, this partnership is set to develop a 2.5 million square-foot mixed-use Freezone and Freehold destination — the first of its kind in the Northern Emirates.
As part of this strategic alliance, Line Investments & Property LLC has entered into a landmark agreement to manage Mirkaaz Mall, the central retail component of the development. Encompassing 400,000 square feet, Mirkaaz Mall is set to redefine the shopping and entertainment landscape of the region, establishing a new standard for retail excellence in the Northern Emirates.
With this partnership, Mirkaaz Mall will be rebranded as: Mirkaaz Mall by Lulu. The partnership lays the foundation for: Strategic oversight of mall operations, leasing, and marketing performance; Optimisation of tenant mix and enhancement of customer-engagement strategies; Implementation of standardised operational frameworks and reporting mechanisms aligned with Line Investments’ best practices.
“Ajman is stepping into a new era of growth with Mirkaaz Mall and the surrounding mixed-use development,” said HH Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of Ajman Land Department and Ajman Tourism Development Department. “Partnering with LuLu Group, one of the most respected retail names in the world, ensures the project will redefine community living and retail excellence in Ajman.”
Through this partnership, Line Investments & Property LLC reaffirms its leadership in retail real-estate innovation — continuously driving excellence through technology, sustainability, and a steadfast focus on customer experience.
Ananth A. V., Chief Operating Officer and Director of LuLu International Holdings Limited, said, “LuLu International Holdings Limited is proud to partner with HH Sheikh Abdul Aziz bin Humaid Al Nuaimi and Mulk International on this visionary development that is set to redefine the commercial and lifestyle landscape of the Northern Emirates.
“Our goal is to create a world-class retail and leisure destination that not only elevates the shopping experience but also contributes to the socio-economic growth of Ajman. With Mirkaaz Mall by LuLu, we aim to foster vibrant community spaces, attract global and regional investments, and support the UAE’s long-term vision for sustainable development, innovation, and inclusive prosperity.”
Mulk International is a UAE-based multinational conglomerate with diversified business interests spanning manufacturing, real estate, healthcare, renewable energy, and sports. Founded by Nawab Shaji Ul Mulk, the group has been a trailblazer in industrial innovation, global brand building, and sustainable development.
Nawab Shaji Ul Mulk, Founder and Chairman of Mulk International, added: “Our partnership with Line Investments & Property LLC marks a significant step in elevating Mirkaaz Mall’s performance and customer engagement. With their proven track record in mall management and strategic marketing, we look forward to unlocking new growth opportunities and redefining the shopping experience for our community.”
The mall will showcase a thoughtfully curated selection of leading global and regional brands, offering a premium shopping, dining, and entertainment experience tailored to appeal to both local residents and international visitors.
Ends
About HH Sheikh Abdul Aziz bin Humaid Al Nuaimi:
His Highness Sheikh Abdul Aziz bin Humaid Al Nuaimi is the Chairman of the Ajman Land and Real Estate Regulation Department and the Ajman Department of Tourism Development. Under his visionary leadership, Ajman has transformed into one of the UAE’s most promising and investor-friendly emirates, balancing economic growth with cultural preservation and sustainable urban development.
His Highness has been instrumental in: Spearheading Ajman’s master urban development and infrastructure modernisation strategy, driving the real estate boom and positioning the emirate as a high-growth destination for global investors; Leading tourism initiatives that have positioned Ajman as a leading cultural and leisure destination in the UAE; Championing youth, education, and entrepreneurship through the Ajman Youth Centre and various innovation and leadership programmes.
Through these initiatives, he has redefined Ajman’s growth trajectory — building a legacy rooted in progress, inclusivity, and sustainability.
About LuLu International Holdings Limited:
Headquartered in Abu Dhabi, LuLu International Holdings Limited is a global conglomerate with diverse operations across retail, shopping-mall asset management, real estate, manufacturing, and hospitality. Through its real-estate division, Line Investments & Property LLC, the group oversees a dynamic portfolio of shopping malls across the GCC and Asia. LuLu Group is recognized for its ability to unlock asset potential through innovative leasing, operational excellence, and value-driven transformation.
About Line Investments & Property L.L.C:
Line Investments & Property L.L.C, the shopping-mall development and management arm of the Abu Dhabi-based LuLu International Holdings Limited, oversees the operations of an impressive line-up of malls in the Middle East Countries & India.
With extensive experience in retail business ventures across the GCC, the in-house manpower expertise takes projects from concept stage through sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio.
As leaders in the shopping-mall sector offering full 360-degree retail solutions, Line Investments & Property LLC manages malls in various countries with numerous new properties being planned in emerging markets.
About Mulk International
Mulk International is a multinational group of companies with diversified business interests in manufacturing, renewable energy, healthcare, real estate, and sports. Headquartered in the UAE, the company is a key player in the global business landscape, committed to innovation and excellence.
It is the international arm of Mulk Holdings which has diversified business interests in manufacturing of Alubond USA brand of metal composites, interior and exterior design and fit-outs, plastic industries, power generation, aluminum coil coatings, and solar energy.
The company with its headquarters based in Hamriya Freezone Sharjah, UAE is spread across Europe, United States, Africa, Turkey, India and the Middle East. Mulk Holdings’ flagship brand Alubond USA Metal Composites has grown into the world’s largest metal composite brand with operations in 11 countries and market reach of 90 countries.
Mulk Holdings owns and manages a group of 14 companies under the leadership of Chairman Nawab Shaji Ul Mulk residing in the Middle East for more than three decades. The company follows a philosophy of strategic partnership and has successfully entered into joint ventures with powerful partners around the world.
Mulk International has received numerous international accolades including the Mohammed Bin Rashid Al Maktoum Business Award, recognising its contribution to innovation, industrial excellence, and global entrepreneurship.