- Strategic partnership marks a major milestone in digitizing retail infrastructure with AI-driven mobility solutions
Dubai, United Arab Emirates, 31st October, 2025: Line Investments & Property L.L.C, the shopping mall development and management arm of Abu Dhabi-based Lulu International Holdings Limited, has signed a strategic Memorandum of Understanding (MoU) with PARKONIC, the next-generation smart parking solutions brand redefining urban mobility, to manage and digitize parking operations across Lulu’s retail destinations locally and globally.
The partnership with PARKONIC represents a key step in Line Investments’ long-term digital transformation strategy to enhance operational efficiency and customer experience through technology integration across its diverse mall portfolio. Through this initiative, PARKONIC will deploy its proprietary Smart Mobility Operating System (PARKONIC OS) — integrating AI, cloud intelligence, and intelligent hardware to modernize and streamline parking operations. This implementation will enable seamless access, automated entry and exit, and real-time operational insights, enhancing the shopping experience, optimizing traffic flow, and supporting sustainability goals in line with national smart-city initiatives.
The rollout will commence with Silicon Central Mall in Dubai, serving as a pilot hub for technology-led initiatives.
Speaking on the announcement, Mr. Salim MA, Group Director – Global Operations, Lulu Retail, said “We are committed to transforming retail spaces through innovation, technology, and strong strategic partnerships. Our collaboration with PARKONIC reflects this ongoing commitment by introducing intelligent, AI-powered mobility solutions that enhance operational efficiency and elevate the customer journey. By joining forces we are driving the evolution of smart, customer-focused mall experiences across the region — setting new standards for the future of retail.”
“We are proud to partner with Line Investments & Property L.L.C in this transformative agreement that reimagines the role of smart mobility in modern retail.,” said Imad Alameddine, CEO of PARKONIC. “Through PARKONIC OS, we are providing the digital backbone for intelligent, AI-powered parking infrastructure that enhances convenience, optimizes operations, and advances sustainability. This collaboration reflects our shared vision to build future-ready retail destinations that move as intelligently as the people they serve.”
Through this collaboration, Line Investments & Property L.L.C and PARKONIC continue to shape the future of retail mobility through cutting-edge technology and operational excellence
About Line Investments & Property L.L.C
Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi-based Lulu International Holdings, oversees the operations of an impressive line-up of malls in the Middle East Countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks malls in various countries with numerous new properties being planned in new cities and markets.
About PARKONIC
PARKONIC is a next-generation smart parking solutions brand redefining urban mobility worldwide. With 170+ projects, 200+ active locations, and 200,000+ spaces under operation, PARKONIC combines 99.9% AI accuracy, scalability, and decades of expertise to deliver seamless, user-centric parking. Future-ready by design, our platform adapts to today’s vehicles and the mobility needs of tomorrow — including smart and autonomous cars — setting the global benchmark for innovation, compliance, and trusted urban infrastructure.