- A newly curated line-up of immersive experiences, industry-led conversations, expanded content zones, and the return of the prestigious Middle East Event Awards
- Exhibition: 17–18 June 2025 | Sheikh Maktoum Hall, DWTC, Dubai
- Awards: 19 June 2025 | Madinat Arena, Madinat Jumeirah, Dubai
- Meet 100+ exhibitors, hear from 70+ expert speakers, and access 60+ free live sessions and networking opportunities
May 2025, Dubai, UAE — Returning for its landmark 16th edition, the Middle East Event Show (MEES) 2025 stands as the region’s foremost platform driving innovation, partnerships, and growth across the live events and MICE landscape. Taking place this June, MEES unites over 5,000 professionals, ranging from event architects and brand storytellers to AV pioneers and venue visionaries, under one roof to shape the future of experiences.
In a bold move, MEES 2025 shifts to a new venue: Sheikh Maktoum Hall at Dubai World Trade Centre (DWTC), marking a new chapter for the exhibition’s continued growth. The exhibition takes place on 17–18 June, followed by the highly anticipated Middle East Event Awards on 19 June at the iconic Madinat Jumeirah.
With an expanded programme of over 60 free seminars and workshops, the show presents a high-impact environment for professional development, innovation discovery, and business opportunity.
Talks & Seminars: Real-World Insights and Future-Facing Trends
This year’s show features two seminar stages hosting 70+ speakers across seminars, fireside chats, panel discussions, and masterclasses. Sessions will be led by regional thought leaders from Coca-Cola Arena, DXB LIVE, the Department of Culture & Tourism – Abu Dhabi, One World Rental, Ethara, Dubai Basketball, Electra, PurpleGlo, and many more.
Highlighted topics include:
- Crafting Experiences that Convert: Turning Engagement into Revenue
- From Immersive to Intimate: The Evolution of Experience Design
- The Power of Culture: Designing Events for Diverse Audiences
- The Sustainable Shift: Real-World Solutions for Greener Events
- Generative AI and the Future of Storytelling in Live Events
This year’s show highlights the growing role of technology in transforming the events industry. From AI-driven planning tools to interactive digital solutions, exhibitors will showcase how innovation is enhancing engagement, efficiency, and experience across the board.
Key Exhibitors: A Reimagined Show Floor
More than 100 innovative exhibitors will present cutting-edge products and services across event production, technology, logistics, entertainment, and creative services. The reimagined floor plan encourages tailored networking and lead generation.
Fifteen Eleven Events, a leading provider in event staffing and hospitality solutions, will showcase its human-driven innovation. “We blend hospitality intelligence with logistical precision, enabling seamless guest experiences from luxury launches to mega events,” said Sola Jabbour, Owner & Managing Director. “We come from this industry, and we’re building for its future, agile, human, and elevated.”
mediaPro International, a premier AV production partner supporting 1,500+ events annually, returns to MEES. “The show presents an unrivalled platform to engage over 5,000 decision-makers and showcase next-gen solutions,” said Sajan Raj, Business Development Manager. Visit mediaPro at Stand D10.
Inspire Events & Activations, known for its immersive brand experiences, will spotlight its newest innovations. “It’s a fantastic opportunity to exchange ideas and shape the future of events,” said Founder & CEO, Ms. Shenin Hamid.
Electra, a long-time partner to regional and international clients, returns with its full suite of fabrication, event production, and exhibition services. “We remain committed to transforming visionary ideas into unforgettable experiences,” said CEO, Benoit Honnart.
Leading names like GES, Build Up Exhibition Fixtures, Rayqube Future Tech, and Zoho Corporation will also return to the show floor.
The Middle East Event Awards: Celebrating Excellence
Taking place on 19 June 2025 at Madinat Jumeirah, the Middle East Event Awards shine a spotlight on exceptional achievements in 32 categories spanning live production, creative direction, brand experiences, and event innovation.
The awards attract over 1,000 guests and provide a powerful opportunity to network with the MICE and live events industry’s leading voices. See the full shortlist here: https://informaconnect.com/middle-east-event-show/middle-east-event-awards-shortlist/
A global industry gathers in Dubai
Visitors from over 40 countries, including the UAE, Saudi Arabia, Egypt, India, UK, and the US, attend MEES each year. According to 2024 data:
- 94% of visitors said attending MEES is important to their role
- 78% of visitors have sole or joint purchasing authority
- 95% of exhibitors expressed satisfaction with the show
“The Middle East’s events industry continues to show steady growth, with the Middle East & Africa events market projected to increase from USD 53.63 billion in 2022 to USD 76.67 billion by 2028—reflecting a CAGR of 6.1% over the forecast period” said Amar Daginawala, Exhibition Director of MEES. “As the region continues to establish itself as a global stage for both homegrown and large-scale events, MEES is where we address both the opportunities and the challenges ahead, from sustainable delivery to tech transformation that will shape the future of the entire ecosystem.”
For more information and to register, visit: https://informaconnect.com/middle-east-event-show/
MEES Exhibition & Seminars:
Dates: 17-18 June 2025
Venue: Sheikh Maktoum Hall, DWTC, Dubai, UAE
Timings: 11:00 AM to 8:00 PM
Awards Ceremony:
Date: 19 June 2025
Venue: Madinat Arena, Madinat Jumeirah, Dubai, UAE
Timings: 6 PM Onwards
Don’t miss the chance to be part of MEES 2025, where innovation meets excellence, and connections are forged that shape the future of the events industry.
Secure your complimentary pass today and be part of the event redefining the Middle East’s live experience landscape. Register HERE.
For more information about the Middle East Event Show, please visit the official website: https://informaconnect.com/middle-east-event-show/.
The seminar agenda can be found here: https://informaconnect.com/middle-east-event-show/agenda/1/ and a list of speakers can be accessed here: https://informaconnect.com/middle-east-event-show/speakers/.
Reserve your seat or table for the Middle East Event Awards here: https://bit.ly/3Goc8Zz
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