- AED 2 million credit guarantee to support R&D and expansion of Wisewell’s IoT-enabled water purification technology
- Home-grown UAE company has diverted more than 17.4 million single-use plastic bottles to date
Dubai, UAE – October 8, 2026: The Mohammed Bin Rashid Innovation Fund (MBRIF), an initiative launched by the Ministry of Finance to support the innovation and entrepreneurship ecosystem in the UAE, today announced the provision of an AED 2 million credit guarantee to Wisewell, a UAE-based water technology company specialising in smart water purification systems.
The MBRIF credit guarantee will support Wisewell’s capital investment and R&D to further enhance its IoT-enabled water purification technology. By offering a smart and sustainable alternative to single-use plastic bottles, Wisewell’s systems purify water at the source and provide real-time insights, enabling households and businesses to monitor water quality, environmental impact, and consumption.
Supporting sustainable innovation
Fatima Yousif Alnaqbi, Acting Assistant Undersecretary for the Support Services Sector at the UAE Ministry of Finance, Chief Innovation Officer, and the Ministry’s representative at MBRIF, said: “The Mohammed Bin Rashid Innovation Fund remains committed to supporting innovative companies that contribute to the UAE’s future-focused and sustainability-driven economy. Wisewell represents a strong example of a home-grown UAE company leveraging advanced technology to address critical environmental and public health challenges through sustainable solutions. By supporting companies such as Wisewell in scaling their operations and accelerating innovation, we continue to strengthen the UAE’s position as a global hub for innovation and sustainable development.”
Advancing sustainable water solutions
Sami Khoreibi, Founder of Wisewell, said: “The support from MBRIF marks an important milestone in Wisewell’s journey as we continue to transform how households and businesses access clean drinking water. We recognise the challenges associated with bottled water, including delivery, plastic waste, and unnecessary clutter. This funding lets us replace all three faster and keep building it here. This partnership enables us to accelerate our research and development efforts, expand our operational capabilities, and continue delivering measurable environmental and health benefits while continuing to build a UAE-grown technology platform with global potential.”
To date, Wisewell has prevented more than 17.4 million single-use plastic bottles from reaching landfills. This measurable impact has earned Wisewell significant recognition, including selection in the Ministry of Economy’s Future100 initiative and as a top 20 finalist in Majra’s Sustainable Impact Challenge 2025.
As part of MBRIF’s wider support for innovative companies in the UAE, the Guarantee Scheme enables high-potential companies to access financing without giving up equity, enabling them to invest in technology, strengthen their operations and pursue sustainable growth. This Scheme, along with the Innovation Accelerator Program that supports innovative companies in the UAE, reflects MBRIF’s dedication to helping drive the growth of disruptive enterprises and contributing to the country’s economic diversification.
For more information about MBRIF, please visit https://mbrif.ae/.
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About the MBRIF:
The Mohammed bin Rashid Innovation Fund (MBRIF) is a federal initiative launched by the Ministry of Finance and is operated by Emirates Development Bank. Since its launch in 2016, the MBRIF has supported innovators through its first program, the Guarantee Scheme, which offers members access to affordable funding through a government-backed guarantee and without taking equity.
The MBRIF’s second program, the MBRIF Accelerator, was launched in December 2018. Aligned with the UAE National Innovation Strategy, the initiative aims to enhance growth potential of innovative businesses shaping the future of UAE’s economy. The MBRIF Accelerator offers world-class services and coaching to member companies to accelerate their business, elevate capabilities, unlock value and achieve scale.
Additionally, the MBRIF partners with the public and private sector to help facilitate growth, provide support, create opportunities and pave the way to success for its member companies in the UAE. For more information, please visit: https://www.mbrif.ae/
About Wisewell
Wisewell is a UAE-based water technology company that turns every home and business into its own source of safe, great-tasting drinking water. Each system performs Wisewell’s patented dual action of Repel and Attract: reverse osmosis removes contaminants such as microplastics, lead, and PFAS, then natural Maifan stone restores the minerals healthy water should contain, including calcium, magnesium, and potassium. Built-in sensors track water quality and show it live in the Wisewell app, so the purification is visible with every pour. Systems can install without plumbing and pour an infinite supply from the counter, ending reliance on plastic bottles and advancing the UAE’s sustainability and clean technology ambitions.