The UK government is preparing its first under-5 screen time guidance for parents of young children, due in April, after raising concerns that heavy daily screen use can blunt toddlers’ language development as reported by The Guardian.
The push is rooted in government-commissioned research that links the highest screen use in two-year-olds, around five hours a day, with weaker vocabulary than peers closer to 44 minutes a day. Screens are already close to universal at age two, so the guidance is being framed as help you can actually use, not a ban.
Passive time is the target
Ministers are focusing on passive viewing, when a child watches without much interaction or shared attention. That matters because language grows fastest when toddlers get back-and-forth, naming, pointing, repeating, and small conversations that build on what they’re doing.
In practice, that means the guidance is likely to lean on simple habits that keep screens from replacing time spent talking, playing, and reading together. It’s also expected to reflect evidence and parent input, which should make it feel closer to real routines than a rigid rule. If you’re on iOS, here’s how you can curb screen time.
How this stacks up
The same research suggests screen habits form quickly. Average daily screen time was reported at 29 minutes at nine months, rising to 127 minutes a day by age two, with 98% of two-year-olds watching TV, videos, or other digital content every day.
That sits well above the World Health Organization benchmark, which recommends no more than one hour of screen time a day for children aged two to four. It doesn’t mean every family needs to hit a perfect number overnight, but it does explain why officials want clearer advice for the under-fives years.
The study also counted newer forms of use. About 19% of two-year-olds played video games, and when gaming and viewing were combined, the average total reached 140 minutes a day. The vocabulary measure was based on a short 34-word list, and the heaviest-use group knew a smaller share of those words than the lowest-use group. It also flagged that a quarter of children scored above a threshold that can suggest possible behavioural or emotional problems.
If you want more control yourself, check out the best parental control apps for iPhone and Android.
What to watch before April
The panel shaping the April guidance is set to review the evidence and gather views from parents, and some early years leaders are pushing for online safety and basic digital literacy to be part of the same package.
If you want to get ahead of it, start by making screen time more shared and less background. Sit with your child, talk about what’s on, and turn passive watching into something you do together. Small switches like that can protect the talk and play toddlers need, even before the official guidance lands.