The brand makes a strategic move to enhance market reach, strengthen partnerships, and deliver premium Japanese quality solutions
Riyadh, Saudi Arabia –- Panasonic Marketing Middle East & Africa FZE (PMMAF) has announced the opening of its new branch office in Riyadh, Saudi Arabia, marking a significant step in strengthening its presence in the Kingdom. This expansion reinforces Panasonic’s commitment to delivering premium, high-quality products and solutions while fostering closer collaboration with its distributors and partners in the country.
The move aligns with Saudi Arabia’s growing market potential and evolving consumer demands, further enabling Panasonic to provide best-in-class technology, innovative solutions, and enhanced customer support. By establishing a direct presence in the Kingdom, Panasonic aims to enhance local operations, streamline distribution, and optimize after-sales services, ensuring a seamless and customer-centric experience.
A Strategic Expansion for Growth & Partnership
The Saudi Arabian market continues to be a key focus for Panasonic, driven by the Kingdom’s economic diversification and digital transformation goals under Saudi Vision 2030. The new office will serve as a hub for local operations, supporting the brand’s vision of sustainable growth and market leadership in the region.
Commenting on this expansion, Hiroyuki Shibutani – CEO, Panasonic Marketing Middle East & Africa FZE, stated: “The opening of our Riyadh office is a testament to Panasonic’s long-term commitment to Saudi Arabia. The Kingdom is a strategic market for us, and having a direct presence here allows us to work more closely with our distributors, strengthen our supply chain, and provide an enhanced customer experience. Our goal is to continue delivering premium, high-quality Japanese technology and solutions that cater to the evolving needs of businesses and consumers in Saudi Arabia.”
“With this expansion, we reaffirm our promise to drive innovation, sustainability, and customer satisfaction, ensuring that our products and services meet the highest standards of quality and reliability. We look forward to growing alongside our valued partners and contributing to the Kingdom’s progress.” He added.
Commitment to Premium Products & High-Quality Solutions
Panasonic’s diverse portfolio includes cutting-edge home appliances, AV solutions, business solutions, and industry-leading air conditioning systems, all designed to enhance daily life and business efficiency. With the establishment of its Riyadh office, the company is set to expand its product offerings, improve service response times, and strengthen customer relationships in the Kingdom.
As Panasonic continues to evolve in the region, the Riyadh office will serve as a vital platform for collaborating with key stakeholders, expanding partnerships, and driving localized innovation that aligns with the Kingdom’s economic growth initiatives.
Looking Ahead
The establishment of Panasonic’s Riyadh office underscores the company’s commitment to investing in the local market, empowering distributors, and delivering superior customer service. With a stronger presence in Saudi Arabia, Panasonic is well-positioned to bring next-generation technologies, enhance operational efficiencies, and support the Kingdom’s vision for a dynamic and innovative future.
-Ends-
About the Panasonic Group
Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen for the year ended March 31, 2024. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/
About Panasonic Marketing Middle East and Africa FZE (PMMAF):
Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com