Dubai, UAE; 29 April 2025: As Dubai plays host to the world’s most forward-thinking minds at Dubai AI Week, RetailGPT, a generative AI Platform designed to bridge digital and physical retail, is showing how the sector can align with the country’s tech-enabled transformation.
A study of the retail market in the UAE shows that E-commerce, while growing rapidly, only represents about 15% of the market but is the primary driver of recent growth – a signal that UAE retailers must connect their digital and physical worlds to stay relevant, and RetailGPT is built to do just that.
Sadique Ahmed, Pathfinder CEO
Backed by over 20 years of consumer behaviour data from tech solutions provider Pathfinder, RetailGPT turns shopper insights into action. The mobile-first platform uses Generative AI to help supermarkets personalise how they engage with customers – suggesting what they may want to see, buy, or return for, based on real patterns of behaviour.
“We’re not here to replace retail’s roots in the UAE, we’re here to strengthen them. RetailGPT lets you know your customer better, wherever they are, whether they shop online or walk into your store,” said Sadique Ahmed, CEO of Pathfinder.
The platform arrives at a time when Dubai is accelerating its mission to become a global AI powerhouse.
RetailGPT brings this to life for supermarkets, large and small. It provides major players with tools to refine personalisation, and equips local favourites with the insights they need to compete in a digital-first era.
As part of its regional rollout, RetailGPT is calling on UAE retailers to be among the first to adopt the platform and future-proof their customer experience strategies.
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NOTES TO EDITORS
About Pathfinder
Since launching in 2000, Pathfinder has been at the forefront of retail technology, continuously innovating to deliver solutions that enhance customer engagement and drive business success. With the launch of RetailGPT, Pathfinder reaffirms its commitment to pioneering the future of retail technology.
About RetailGPT
RetailGPT is a GenAI Platform designed to bridge digital and physical retail. Imagine you have a smart shopping buddy who knows exactly what you like, where to find it, and can even get you the best deals – that’s what RetailGPT is like. It’s a digital tool that makes shopping easier and more personalized for you, all through a simple prompt. https://pathfinder.global/RetailGPT