Samsung has officially announced its 2026 The Frame lineup, and the most unexpected part is not a new AI feature or another design tweak. It is the fact that the 2026 The Frame Pro is cheaper than last year’s model across the same sizes. This is not something you see often, especially in premium TV refreshes.
Why this is a better deal
The Frame Pro starts at $1,999.99 for the 65-inch model, while the 75-inch model costs $2,799.99. The top-of-the-line 85-inch variant has a hefty $3,999.99 price tag. In comparison, last year’s Frame starts from $2,199 for the 65-inch model, while the 75-inch and 85-inch variants cost $3,199 and $4,299, respectively. Unless Samsung made a mistake, this means the base model is $200 cheaper, and the other two variants are $400 cheaper.
Samsung is also adding a 55-inch Frame Pro, though pricing for that model is still not available.
Every big upgrade in the 2026 Frame TVs
The Frame Pro keeps its Neo QLED 4K panel, Wireless One Connect Box, and NQ4 AI Gen3 Processor, while adding a Micro HDMI port with eARC for easier soundbar setups. Samsung also adds that both The Frame Pro and regular The Frame now use Glare Free technology for reduced reflections that make artwork look more realistic on the wall.
Though the standard model gets a useful design change of its own. Instead of relying on a separate wired One Connect Box, its connections are now built directly into the TV, and Samsung has added back stoppers so owners can pull the set slightly away from the wall to reach ports without fully removing it from the mount.
It is still TV first, art piece second
For gamers, both models now support Motion Xcelerator 144Hz, while DLG 240Hz can push higher frame rates with a compatible PC. Samsung is also continuing the artwork-centric focus with an Art Store library of more than 5,000 works from over 800 artists. These are also Pantone Validated ArtfulColor for accurate display of artwork.
On the software side, these TVs now run on Samsung’s updated OneUI Tizen OS with up to 7 years of US updates. You get Samsung’s Vision AI Companion features and AI tools like AI Sound Controller Pro, and AI Soccer Mode as well.
The Frame pricing has yet to be revealed, but the 2026 refresh already looks more appealing than expected. It’s still a premium piece of display tech, but the lower pricing does make it a bit more attainable.