If you’ve been trying to step up from a phone or an older camera without spending “brand-new flagship” money, this is a solid price cut on a kit that’s been a go-to for years. The Sony Alpha a7 III mirrorless camera with the FE 28–70mm F3.5–5.6 OSS lens is $1,699.99 (was $2,199.99), saving you $500. That discount matters because it gets you into full-frame territory with a versatile starter lens, which is usually the most expensive jump for people moving up in photo and video.
What you’re getting
This is a full-frame mirrorless camera bundled with a general-purpose 28–70mm zoom that covers wide shots, everyday street and travel, and basic portrait framing. It’s the kind of lens you can leave on the camera most of the time while you learn the system and figure out what you actually like shooting.
The a7 III is known for being a strong all-rounder: it’s built to handle stills and video, it’s comfortable for long sessions, and it has a deep lens ecosystem behind it if you decide to expand later. As a kit, it’s designed to be your “do almost everything” setup—travel, family, events, product shots, and plenty of casual video work.
Why it’s worth it
The value here is that you’re getting a real, flexible camera platform with room to grow. A lot of people buy a camera body and then get stuck because lenses are where the money goes. This kit gives you a usable lens from day one, and the a7 III body is good enough that you can upgrade lenses later without feeling like you need to replace the camera immediately.
It’s also a smart buy if you want better low-light performance and more background separation than a smaller-sensor setup. Full-frame gives you that look more easily, and it’s the kind of upgrade you notice fast once you start shooting indoors, at night, or in mixed lighting.
One reality check: the kit lens is meant to be versatile, not “cinematic.” If you get serious about portraits or low-light video, you’ll probably want a faster prime lens later. But that’s the normal path, and the body can support it.
The bottom line
At $1,699.99, this is a strong buy if you want a full-frame camera kit that can handle photo and video, and you want a platform you can grow into over time. Skip it if you only need casual snapshots and don’t plan to learn camera settings—your phone might honestly be enough. But if you’re ready to level up, this deal is a practical way to do it.