Dubai, UAE,March 21st, 2025:Silicon Central Mall, one of Dubai’s premier shopping and lifestyle destinations, transforms its retail landscape with the introduction of globally renowned brands by Apparel Group. Strengthening its position as a key player in Dubai’s evolving shopping scene, the mall unveils an exciting mix of fashion, lifestyle, and dining brands, offering visitors an unmatched shopping experience.
As part of its continued expansion, Silicon Central Mall welcomes a diverse range of prestigious global brands, reinforcing its reputation as a dynamic retail hub. Recent openings, in collaboration with the Apparel Group, include R&B,offers quality fashion for the whole family at great value, including apparel, footwear, accessories, cosmetics, and home essentials., and Skechers,Aldo, Crocs, Aldo Accessories, Nine West, Rituals, Steve Madden, Beverly HillsPolo Club.
Other highlights that are soon to open its own retail outlets include: LC Waikiki, New Yorker
Ardene,Off Price, Athletes Co, LevisandGo Colors.Complementing the retail offerings are popular F&B brands such as Cold Stone Creamery, Firehouse SubandTim Hortons
Beyond retail, Silicon Central Mall will be adding to the fun with its new entertainment offeringswith the introduction ofFabyland, a 60,000 sqm Family Entertainment Centre (FEC), and Total Ninja, an adrenaline-charged adventure park.
In line with the expansion, Line Investments is proud to launch the LAKA Gift Card,accepted by over4,000 brands across19 mallsthroughout the UAE. Thegiftingchoice offers benefits, including personalized video messages through QR code and flexible denominations, making it the perfect gift for any occasion. In addition to these benefits, the card is completely complimentary, with no additional charges involved. It is available at customer service desks across participating malls.
Shirazul Haq Khan, Mall Manager, Silicon Central Mall, said, “We are proud to partner with Apparel Group to introduce a distinguished portfolio of world-class brands to Silicon Central Mall, further enriching our retail landscape. This collaboration underscores our commitment to continually enhancing the shopping experience by offering greater variety and exclusive brand choices to our valued customers. Additionally, the launch of the LAKA Gift Card reflects our dedication to innovation and convenience, providing a seamless and flexible shopping solution that aligns with our customer-centric approach.”& Mr. Navaneeth Sudhakaran, General Manager of Line Investments & Property, Dubai& Northern Emirates, added,“At Silicon Central Mall we are consistently looking for ways to redefine and enhance the retail experience we offer to the region. Byblending premium brands with a thoughtfully curated mix of dining, entertainment, and leisure options, we go beyond shopping, to offer a complete lifestyle destination. With every new partnership and addition, like Apparel Group’s prestigious portfolio, we continue to build on our promise to offer something truly exceptional.”
Silicon Central Mall invites all customers to join themand be a part of Dubai’s ultimate shopping destination.
About Silicon Central Mall:
Silicon Central, the new lifestyle and shopping destination in Dubai Silicon Oasis, is redefining the retail landscape in the region. Strategically located just 12 km from the city center and 15 km from Dubai Airport, this eco-sustainable district is focused on technology and a low carbon footprint, making it a unique destination for both residents and tourists. With its convenient location near the Dubai Al Ain Road, which sees over 350,000 cars passing by daily, Silicon Central is set to become a retail haven for the nearby community of 400,000 people and students attending universities in Academic City. The mall’s diverse range of stores caters to the discerning needs of today’s shoppers who value variety and a convenient shopping experience and accessibility.
Lulu Hypermarket and department stores offer convenient everyday shopping to nearby residents. Retail giants like Landmark Retail, Sharaf Retail, Alshaya Group and Apparel Group bring a mix of fashion, home, and F&B to Silicon Central.
About Line Investments and Property LLC:
Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East Countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks malls in various countries with numerous new properties being planned in new cities and markets.