SkyBlue Media’s Innovative Bus Wraps Garner Recognition for Effectively Communicating COP28 Messages Throughout Dubai’s Public Spaces
- Leveraging innovative designs and high-quality materials, SkyBlue Media transforms Dubai’s bus network into moving canvases, effectively communicating COP28’s importance and theme while setting new standards in out-of-home marketing.
Dubai, UAE, January 10th, 2023: SkyBlue Media, an award-winning strategic out-of-home (OOH) marketing entity, receives commendation from the Public Transport Department ofthe Roads and Transport Authority (RTA)for its constructive efforts and significant contribution to supporting mobility plans in Dubai during the COP28 conference.
SkyBlue Media marked its brand-new government-partnered initiative by executing a remarkable branding campaign through a public bus network, in conjunction with the 28th meeting of COP28 UAE – United Nations Climate Change Conference, which was the hype of November at Expo City Dubai. SkyBlue Media was appreciated for the valuable support given during COP28 aligns seamlessly with the prestigious status of the UAE and specifically, the Emirate of Dubai.
This initiative was made possible through the strategic collaboration between SkyBlue Media and RTA, solidifying SkyBlue Media as the exclusive OOH media partner for the Bus Fleet and its related facilities like Bus Shelters, Mupis and Bus Stations. This collaboration was to bring the concepts of COP28 to life by delivering innovative and impactful solutions for global environmental initiatives. Accordingly, SkyBlue Media executed a campaign to wrap over 98 public buses with conceptual COP28-inspired materials.
Dato ManikandamurthyVelayoudam, Group Chairman &Managing Director of SkyBlue Media, expressed his enthusiasm about the partnership, stating, “Our collaboration with RTA stands as a testament to our shared commitment to excellence. We take immense pride in the success of the COP28 bus wrap campaign, showcasing the remarkable synergy between SkyBlue Media’s creativity and RTA’s logistical expertise. We are truly honored to receive commendation and our heartfelt gratitude goes to the Public Transport Department of RTA for this recognition. Their acknowledgment motivates and fuels our commitment to fostering innovation and sustainability in our campaigns. This accolade inspires us to continue pushing boundaries for a brighter, more sustainable future.”
Despite stringent timelines, SkyBlue Media demonstrates unparalleled agility by efficiently designing, producing, and installing captivating wraps on a fleet of 81 Volvo buses, 7 Coach buses and 10 electric buses. SkyBlue Media indicated its commitment to sustainability by including 10 electric buses in the COP28 fleet. The 98 bus fleet became the exclusive mode of transportation for COP28 delegates, shuttling them seamlessly between hotels and the conference venue.
Through meticulous design, SkyBlue Media has created visually striking wraps that captured the essence of COP28, turning buses into mobile canvases to effectively promote the event and its key messages across Dubai. The mobile billboards communicated the conference’s significance to a broad audience, extending their reach beyond the confines of the conference venue.
SkyBlue Media showcased excellence by selecting high-quality materials for bus wrapping, known for being eco-friendly and durable. Furthermore, they have ensured the use of weather-resistant wraps that held up well in Dubai’s changing weather, maintaining vibrant colors and leaving a lasting impact during COP28.
Notably, SkyBlue Media takes pride in being the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy. This commitment extends further to SkyBlue’s emphasis on utilizing sustainable and eco-friendly materials, aligning with its core mission to contribute positively to the environment through responsible advertising practices.
About SkyBlue Media:
SkyBlue Media is a Digital Out-of-Home (DOOH) media company, leveraging a cutting-edge Data-Driven DOOH strategy that seamlessly blends intelligent targeting with broad audience appeal. With an extensive network comprising over 300 Digital and Static Billboards in Malaysia, and recent forays into Transit media in Dubai, SkyBlue Media stands at the forefront of the industry, boasting a rich understanding of Out-of-Home (OOH) media dynamics. What sets SkyBlue Media apart is its commitment to measurement and data-driven solutions, effectively bridging the gap between branding and conversions. Collaborating closely with clients, the in-house team at SkyBlue Media manages every facet of campaigns, from meticulous planning and design to flawless execution and monitoring.