- Snowflake will announce a strategic initiative with KSA’s Ministry of Communications and Information Technology, reinforcing long-term support for the nation’s digital transformation and AI ambitions.
- Customers Red Sea Global, O3sigma, and Zahid Group will share how they are using the AI Data Cloud to drive value from their AI and data.
- Live demonstrations of CoCo and CoWork will show how businesses can automate complex workflows, generate trusted insights and scale agentic AI securely.
Michel Nader, Regional Vice President, Middle East, Turkey and Africa at Snowflake
RIYADH, Saudi Arabia – 19 August 2026 – At LEAP 2026, Snowflake, the AI Data Cloud company, will showcase how organisations can build the Agentic Enterprise, where humans and intelligent agents work together to accelerate decisions and deliver measurable business outcomes. Customers, partners and industry experts will demonstrate how trusted data is enabling the next generation of AI innovation.
Snowflake will highlight how the AI Data Cloud is the AI Control Plane, connecting business intent with governed enterprise data and context so organisations can securely scale from generative AI applications to autonomous agentic systems, while retaining control over their data.
As part of its participation, Snowflake plans to announce a strategic initiative with Saudi Arabia’s Ministry of Communications and Information Technology (MCIT), reinforcing its long-term commitment to supporting the Kingdom’s digital transformation and AI ambitions.
Throughout LEAP, Snowflake will host a series of signing ceremonies with customers and partners, reflecting the company’s continued investment in Saudi Arabia’s growing AI ecosystem.
Michel Nader, Regional Vice President (RVP), Middle East, Turkey and Africa at Snowflake, said, “Saudi Arabia is rapidly establishing itself as one of the world’s leading AI economies, and organisations are now focused on building the governed operating models required for the Agentic Enterprise. At LEAP, we look forward to showing how customers and partners are converting trusted enterprise data into measurable outcomes, while strengthening our investment in the Kingdom’s growing AI ecosystem.”
Snowflake will showcase how organisations across industries are already using the AI Data Cloud to support their AI and data transformation journeys. KSA customer success stories featuring real estate developer Red Sea Global and intelligent manufacturing platform O3sigma will highlight real-world AI innovation, while business conglomerate Zahid Group will take to the booth stage to share their deployment journeys and the business outcomes achieved using Snowflake.
Live demonstrations will also bring Snowflake’s AI capabilities to different audiences across the enterprise. CoCo (formerly Cortex Code) gives technical teams a data-native coding agent that helps automate complex data and AI workflows through natural-language prompts, enabling projects to move from development to production faster. CoWork gives business users a personal work agent that can reason across structured and unstructured enterprise data. It can automate routine work and help employees turn trusted insights into action within Snowflake’s governance perimeter. Together, the demonstrations will show how organisations can extend secure AI from development teams into context-rich insights and intelligent decision-making.
Complementing these demonstrations, Snowflake’s technology ecosystem will be on display through daily presentations from ten strategic partners: AWS, Domo, Matillion, Datain, Fivetran, Alteryx, Hightouch, Tulapai, Dataplus and In516ht, highlighting how integrated technologies help organisations accelerate AI adoption across analytics, data integration, activation and governance.
Visitors will also be able to register for upcoming Snowflake Technical User Group (STUG) Saudi Arabia community events and participate in a range of networking activities throughout the exhibition.
Snowflake will further contribute to LEAP’s conference programme through two speaker sessions exploring both the strategic and technical evolution of enterprise AI.
On Day 1, Abu-Bakr Khan, AI GTM Lead at Snowflake, will present “Beyond the Pilot: The Economics of the Agentic Enterprise,” examining why the next phase of AI adoption is increasingly an economic and governance challenge rather than simply a technology challenge. The session will examine how organisations can assign each task to the appropriate model while managing cost and risk through a single auditable control layer. It will present a governed and measurable operating model designed to turn AI investment into accountable enterprise value.
On Day 3, Mohamed Touiti, Solutions Engineer Manager at Snowflake, will present “Intelligence in Motion: Powering Agentic Applications on Snowflake” on the Orbital Stage, demonstrating how the Snowflake AI Data Cloud and Cortex Agents enable organisations to build scalable agentic applications that transform enterprise data into near real-time business intelligence and measurable business outcomes.
Visitors can experience Snowflake’s latest AI innovations throughout LEAP 2026 at Hall 2, Stand H2.O10.
About Snowflake
Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 13,900 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).