November 2024 – Dubai Design Week 2024 will present “From the Fridge,” a transformative installation by STUDIO SHOO, constructed from Polygood®, 100% recycled and recyclable plastic panels by The Good Plastic Company,provided and supplied by Danube Building Materials.
Danube Group, a Dubai-based diversified business conglomerate, with its inception in 1993 has established itself as a major player in various sectors including building materials, home décor, hospitality, sanitary solutions, and real estate development to name a few. With a strong presence across the Middle East and globally, Danube Group’s partnership with The Good Plastic Company reflects a commitment to promoting sustainable solutions in the region and building consumer trust.
“From the Fridge” invites visitors to reflect on waste and the potential of sustainable design. By repurposing refrigerator plastic into art, this installation highlights environmental awareness, demonstrating how waste can be transformed into impactful experiences. The Polygood® panels from The Good Plastic Company add texture and vibrancy, while Kvadrat’s Sport fabric enhances comfort and elegance, illustrating the importance of resourcefulness in modern design.
The installation will be on show during Dubai Design Week 2024 from November 5–10 at D3, Dubai Design District. Visitors will have the opportunity to experience Polygood® and explore its vast design possibilities.
Madhusudhan Rao, CEO of Danube Group, expresses the company’s dedication to sustainable design:
“Danube Building Materials is thrilled to support ‘From the Fridge,’ a project perfectly aligned with our mission to promote sustainability across the region. This collaboration with STUDIO SHOO and The Good Plastic Company underscores our commitment to pioneering eco-friendly solutions while advancing design excellence.”
Shushana Khachatrian, founder of STUDIO SHOO, comments on the installation:
“With ‘From the Fridge,’ we wanted to show how something as mundane as a discarded refrigerator can become a piece of art with a strong environmental message. It’s about reimagining what waste can become and inspiring people to think about the lifecycle of everyday products in a creative, positive way.”
The Good Plastic Company’s innovative recycled plastic panels bring this vision to life. William Chizhovsky, CEO of The Good Plastic Company, adds:
“I’m proud of this beautiful installation designed by STUDIO SHOO. Our collaboration on ‘From the Fridge’ highlights the transformative potential of recycled plastic and demonstrates how our Polygood® material can elevate creativity. This project is a testament to how repurposed materials can shape the future of conscious design, showing that beauty and responsibility can coexist. “
This installation encourages visitors to engage with ideas of waste reduction and sustainability. Through the imaginative use of everyday materials, “From the Fridge” calls for rethinking global environmental challenges and advancing towards a more sustainable future.
About Danube Building Materials FZCO:
Danube Building Materials FZCO is a subsidiary of the Danube Group and is recognized as the leading supplier of premium building materials in the Gulf Cooperation Council (GCC) countries. With an extensive range of over 25,000 products and a strong network of showrooms, the company is committed to delivering quality and excellence to its customers in the Middle East region and India. Operating from its headquarters in JAFZA, Danube Building Materials FZCO boasts a vast logistics infrastructure and has expanded its presence globally, with branches across the GCC.
Danubebuildingmaterials.com
About STUDIO SHOO
Founded in 2017 by architect Shushana Khachatrian, STUDIO SHOO is dedicated to redefining the design of hotels, restaurants, and public interiors. With notable projects spanning Yerevan, Tbilisi, Tashkent, Thessaloniki, Almaty, Dubai, Nha Trang, and New York, each design reflects the rich cultural nuances of their locations and the practice’s unwavering commitment to creating functional, impactful, and joyful public spaces.
studioshoo.com
About The Good Plastic Company
The Good Plastic Company is a mission-driven organisation that has developed a technology to repurpose plastic waste into usable materials. The company produces sustainable surface materials using 100% recycled and recyclable plastic under its Polygood® brand for the architecture & design industry (A&D). Polygood® panels are Cradle to Cradle® Bronze certified material, utilised in the creation of contemporary, environmentally conscious furniture and interior/exterior design elements. As the leading producer of 100% recycled and recyclable plastic panels, The Good Plastic Company currently operates across eight locations with two factories in Europe. The company recently expanded to North America, with local production facilities planned to operate in 2025. Since 2018, the company has partnered with industry giants like Nike, Samsung, Adidas, Coach, Lush, and McDonald’s, and leading international design and architecture firms such as Perkins&Will, MVRDV, Gensler, and MMoser, completing over 1000 projects spanning from Tokyo to San Francisco.
Polygood.com
About Kvadrat
Established in Denmark in 1968 with deep roots in Scandinavian design traditions, Kvadrat is a leading manufacturer of premium textiles for architects, designers and private consumers across the world. A leader in design innovations, the brand is committed to sustainability, craftsmanship, and elevating spaces with beautifully designed materials.
In partnership with #tide®, Kvadrat continues its dedication to environmental responsibility by incorporating materials made from 100% ocean-bound plastic waste.
www.kvadrat.dk/en