TECHART has officially launched its latest high-performance vehicle, the MAGNUM, based on the Porsche Cayenne E3.2. The world premiere of the new TECHART MAGNUM took place at the prestigious Majestic Showroom in Al Quoz, Dubai.
L to R: Anjush B. Zacharia Managing Director – Techart UAE, Benedict Von Canal CEO – Techart Germany, Daniel Friso Managing Director – Techart UAE, Mario Schurr Head of Sales and Marketing – Techart Germany
The launch event was an elegant and grand affair, attended by car enthusiasts and petrolheads alike. It was a gathering of like-minded individuals who share a passion for performance and luxury, making it the perfect platform to showcase the MAGNUM. This new model is set to redefine the luxury SUV market by combining striking design, powerful performance, and a wide range of customization options.
The TECHART MAGNUM is engineered to impress, delivering an astonishing 930 horsepower and 1,100 Nm of torque, enabling it to accelerate from 0 to 100 km/h in just 2.6 seconds. The vehicle is electronically limited to a top speed of 330 km/h, although it is capable of reaching 350 km/h. A standout feature is the exclusive central exhaust system, which makes its debut on the Cayenne Hatchback.
The vehicle’s sharp, bold design ensures the MAGNUM stands out as a true statement piece, commanding attention wherever it goes.
“Magnum follows our core principles of design and performance,” said Benedict Von Canal, CEO, Techart Germany. “The Magnum offers a unique opportunity to express your personality; it’s truly one-of-a-kind. We give you the chance to stand out and create your dream car, tailored to your every desire.”
“We focus exclusively on Porsche vehicles and provide a full range of customization options for this iconic brand. For me, there’s no reason not to drive a TECHART. It’s a rare opportunity to showcase your individuality and turn your dream car into reality. This car is as unique as you are,” he added.
TECHART is a renowned German automotive tuning company that specializes in high-performance modifications for Porsche vehicles. Their expert modifications transform standard Porsche models into more powerful, dynamic, and visually distinctive cars. With the launch of the MAGNUM, TECHART is redefining the luxury SUV segment by setting new standards for performance and elegance.
The unveiling of the new Magnum also marks a significant step in TECHART’s global expansion strategy. While the brand traditionally manufactures in Germany, the introduction of the Turbo GT-based Magnum—available exclusively in the Middle East and the US—necessitates a regional presence. Benedict Von Canal, stated, ‘Bringing the production of the Magnum closer to our customers ensures cost efficiency and enhances local value. We are not just looking for a showroom presence; we aim to build our vehicles right here, creating meaningful partnerships and local impact.’
The new TECHART MAGNUM offers a vast array of customization options, allowing customers to craft a truly unique and personalized SUV. “The goal was to create something striking, something never seen before,” said Mario Schurr, Head of Sales and Marketing, Techart Germany. “If you have a dream or vision, we bring it to life.”
“TECHART’s promise to customers is clear—uncompromising quality at competitive prices. For us, quality is paramount. That’s why we uphold European standards in paint, materials, and craftsmanship. When you see a TECHART vehicle, you notice the finest details, the enhanced quality, and the precision that sets us apart. Our customers can trust that when they choose TECHART, they are investing in excellence and will be more than satisfied with the result,” added Techart UAE Managing Directors Daniel Friso and Anjush B. Zacharia.
TECHART UAE is the only location outside of Germany where TECHART has chosen to manufacture their cars, further solidifying Dubai’s place as a hub for luxury and performance vehicles. Majestic Car Care, the only official representative for TECHART, has been a prominent presence in the market for the past 12 years, focusing on exotic and luxury cars. Their long-standing commitment to excellence has helped them establish a strong reputation in the automotive industry.
Soon, the streets of Dubai—known for its passion for high-end luxury cars, and a city that celebrates performance, power, and automotive excellence—will see more of the MAGNUM, a true embodiment of these values.