Travellers are no longer just booking beaches. They are chasing altitude, wildlife encounters and meaningful connection. In 2026, Thailand’s eco-tourism movement is transforming how visitors experience the country – and women’s travel groups are increasingly at the forefront of this shift.
Industry data from 2024 – 2025 shows Thailand’s sustainable tourism sector expanding at more than 15 percent annually, with eco-tourism now accounting for over one-third of the country’s responsible travel market. But beyond the numbers, the transformation is visible in the kinds of journeys travellers are choosing.
In northern Thailand, guided treks through Doi Inthanon National Park and the forested trails of Mae Taeng are drawing adventure-seekers eager to experience mountain air and biodiversity at close range. Wildlife observation at Huai Kha Khaeng Wildlife Sanctuary and along the Chiang Dao Wildlife Corridor offers rare, responsible encounters with elephants and native species in protected habitats.
For women’s travel groups, these experiences are proving especially compelling. Small-group treks, birdwatching walks and community visits to villages such as Ban Mae Kampong combine exploration with safety, structure and shared discovery. Many itineraries now blend nature-led mornings with wellness, craft workshops and curated dining, creating balanced journeys that feel both adventurous and restorative.
In the south, kayaking through limestone formations in Ao Phang Nga National Park, snorkelling in the pristine waters of Mu Ko Surin National Park, and reef-safe marine tours around Koh Tao and Koh Lanta allow travellers to immerse themselves in Thailand’s underwater ecosystems while supporting conservation efforts.
Even cities are part of the adventure. Cycling through Bangkok’s Bang Krachao green lung, exploring river routes by electric boat and walking heritage streets in Chiang Mai reflect a lighter, more immersive way to experience urban life.
With more than 100 hotels nationwide participating in structured sustainability programmes, travellers can combine eco-exploration with high service standards. For visitors from the UAE and wider Middle East, Thailand now offers something deeper than a holiday – a journey defined by nature, connection and shared stories.
About the Tourism Authority of Thailand (TAT)
The Tourism Authority of Thailand promotes the Kingdom as a leading global destination for travel, culture and lifestyle experiences, providing accurate information and dedicated support for international visitors.
Tourism Authority of Thailand – Dubai and Middle East Office
Tel: +971 4 325 0184