Limited-time mega sale takes over more than 100 participating brands for one day only on 18 July from 10am to 10pm
Save the date and plan a trip to any of the participating malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha
Dubai, United Arab Emirates, 16 July 2025: Dubai Summer Surprises (DSS) 2025 is kicking off the season’s biggest discounts during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), which launches in spectacular style with the eagerly awaited GDSS 12-Hour Sale on 18 July. For one day only, from 10am to 10pm, shoppers can dive into jaw-dropping discounts of up to 90 per cent off across Majid Al Futtaim malls – including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, and My City Center Al Barsha. Shoppers can score sensational savings on the season’s must-haves from over 100 participating local and international brands.
This is the ultimate moment to snap up must-have outfits and beauty cosmetics, brand new home furnishings, the latest electronics, as well as every-day necessities from supermarkets and department stores, and much more. There has never been a better time to upgrade wardrobes, spruce up homes, or stock up on daily essentials.
Adding to the excitement, thrilling prizes await shoppers who spend AED 300 or more at Mall of the Emirates, City Centre Mirdif, and City Centre Deira. A special prize wheel brings instant rewards, while those shopping for fashion, accessories, or F&B can unlock 5 per cent cashback via the SHARE app by scanning their receipts. At Mall of the Emirates, the rewards stack even higher with up to 20X SHARE points on spends of up to AED 2,000 or more in a single transaction.
Don’t miss this once-a-season retail celebration. The 12-Hour Sale marks the launch of a summer of big savings and even bigger winnings during GDSS, running from 18 July to 10 August across the city. At the heart of GDSS is the Shop, Scan and Win promotion, from 18 July to 10 August, where shoppers who spend AED 300 or more at participating stores can scan their receipts to enter into the summer’s biggest prize draw, with a life-changing AED 1 million in cash or a brand-new Nissan Patrol up for grabs. Plus, Skywards Everyday members can earn 25 per cent bonus Miles on all eligible transactions through Skywards Everyday and Skywards Miles Mall, as well as the chance to win their share of 1 million miles on spends of AED 100 or more at any Skywards Everyday partner and Skywards Miles Mall UAE.
Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
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About Dubai Summer Surprises 2025:
Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city’s retail sector is anchored around three distinct shopping seasons – Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Economy and Tourism
[+971] 600 55 5559