TikTok has teamed up with Apple Music to introduce a new feature called Play Full Song. It allows you to stream entire tracks directly from TikTok, but you will need an Apple Music subscription to access this feature.
Once connected, you can move from short clips to full songs without leaving the app. The feature builds on how people already discover music on TikTok. Millions of users hear a track in a video and then jump to a streaming service to play the full version.
With this update, whenever you come across a song you like on the For You feed or the Sound Detail page, you can tap the Play Full Song button. TikTok will launch an Apple Music player where you can listen to the entire track.
New music features are coming to TikTok
The new integration uses Apple’s MusicKit technology, which allows Apple Music to power playback inside the TikTok experience. This means streams count toward Apple Music listening data, and artists are compensated the same way they would be on the streaming service.
Once you start playing a track, you are not limited to that single song. TikTok can also surface a personalized stream of recommended songs through Apple Music. If you like what you hear, you can save the track to your Apple Music library or add it to one of your playlists directly from TikTok.
TikTok and Apple Music are also introducing a feature called Listening Party. It allows multiple users to listen to music simultaneously and interact with each other and even the artist while the track plays.
How TikTok is evolving from music discovery to music streaming
TikTok has already been expanding how music travels across platforms. The music streaming platform is trying to make song discovery more social instead of a solo listening experience.
For instance, Amazon Music recently added a feature that lets you share tracks, playlists, and even listening stats directly to TikTok with a dedicated “Share to TikTok” button.
The new Play Full Song feature and Listening Party are rolling out globally over the coming weeks. If you already use Apple Music, your TikTok feed can soon double as a place to discover songs and music streaming without leaving the app.