Google is expanding its Personal Intelligence feature (previously available to paid users), bringing it to all users in the US through its AI-powered search experience. This feature changes how you search by using your own data to deliver more relevant answers.
Instead of giving you generic results, Google can now tailor responses based on your personal context, making search feel more like a conversation that understands you.
At the center of this update is AI Mode, Google’s conversational search tool for complex queries. With Personal Intelligence enabled, it can blend public information with your private context from services like Gmail and Google Photos.
What Personal Intelligence can do for you?
The feature connects your Google apps to Search, letting it understand your plans, habits, and preferences. You do not need to repeat details in every query. The system already has that context.
For example, if you are planning a trip, the AI can review your past hotel bookings in Gmail and travel photos to suggest activities tailored to your style.
It can also recommend products based on your past purchases or suggest places that match your interests, even picking up patterns from your photos.
Personal Intelligence can reduce the effort you spend searching and piecing together information. By using what Google already knows about you through its services, it can answer faster and more accurately.
What about privacy and control?
Google is positioning this as a fully optional feature. You can opt in to connect Gmail or Photos, and disconnect it anytime. The company also says it does not directly train its AI models on your emails or photo libraries. Instead, it uses limited interaction data like prompts and responses.
For now, the rollout applies to personal Google accounts in the US, not business or education users. Free-tier users can try Personal Intelligence in the Gemini app and in Gemini on Chrome.