Athleisure brand Zaecy inspires Dubai residents with weekly themed activities and gift hampers as part of its 30×30 campaign
October 31st, Dubai, UAE: In line with the Dubai Fitness Challenge (30×30), Zaecy, the UAE-based athleisure brand that empowers people to embrace health and movement on their terms, is launching the “Your Move Matters” campaign from October 26 to November 24. The campaign invites Dubai’s residents to transform every step, stretch, and workout into a meaningful part of their personal wellness journey, echoing the Dubai Fitness Challenge’s mission to make daily movement a habit across the city.
The “Your Move Matters” campaign unfolds over four themed weeks, each dedicated to a unique aspect of wellness: Health, Nutrition, Wellbeing, and Kindness. Each week, Zaecy will share themed educational content and host a contest where participants can submit short videos or photos based on the weekly guide for a chance to win a Zaecy gift hamper. Zaecy’s campaign will also feature potential live sessions at gyms around the city, bringing this initiative to life in real time. The themes include:
- Week 1 – 30 for Your Health: A short workout guide encourages participants to get active and share their routines.
- Week 2 – 30 for Your Nutrition: A balanced meal guide prompts users to post a photo of their healthy meals.
- Week 3 – 30 for Your Wellbeing: A 30-minute yoga guide to promote mental wellness and self-care.
- Week 4 – 30 for Your Kindness: Promotes acts of kindness, where participants share moments of kindness.
Each gift hamper offers unique surprises that add excitement to the challenge. Weekly winners will be selected based on creativity and engagement, with prizes designed to support their wellness journey.
“Zaecy’s ‘Your Move Matters’ campaign is a natural extension of the brand’s founding purpose – to make movement accessible and meaningful for everyone. When Parvathy Achyuth created Zaecy, she set out to break stereotypes around fitness, focusing on apparel that adapts to the individual, not the other way around.
“Zaecy isn’t just about activewear; it’s about honoring each person’s unique path to wellness,” Parvathy said. “We want people to find confidence in their own rhythm, whether that means taking the first step or embracing a lifelong passion.”
Zaecy’s dedication goes beyond apparel. From its presence at the Dubai Active Show (Oct 25-27, Expo City) to being a finalist in the Go Sports Battle of the Brands, Zaecy is actively growing its role in the UAE’s fitness landscape. Every piece is designed not just for breathability and performance but to support diverse lifestyles, empowering people to embrace wellness as a personal journey.
About Zaecy
Zaecy is a Dubai-based athleisure brand committed to promoting a healthy and fulfilling lifestyle through innovative and sustainable fashion. Founded by Parvathy Achyuth, Zaecy combines style, function, and social responsibility to create high-quality garments that support active living. With a focus on sustainability and community empowerment, Zaecy is redefining the athleisure industry, one step at a time.