Shoppers get exciting chances to win from 4 cars and cash prizes worth AED 1 million.
Dubai, UAE – Arabian Center, one of Dubai’s favorite community malls, is welcoming the festive season with the launch of The Winter Village, an immersive activation that transforms the mall into a magical winter destination. Complementing this enchanting experience is an exclusive car promotion, offering shoppers the chance to win one of four spectacular cars. Additionally, customers can win up to AED 1 million in cash prizes through the ongoing DSMG Spend & Win Promotion. This triple offering establishes Arabian Center as the ultimate destination for festive celebrations, memorable family moments, and unprecedented rewards this winter.
A family winter wonderland comes to life
From 18 December 2025 to 4 January 2026, between 2:00 PM and 10:00 PM daily at Entrance B, The Winter Village invites families to step into a storybook setting featuring snow-dusted cottages, glowing lanterns, castle-inspired elements, and festive décor reminiscent of a charming European winter village. Designed to capture nostalgia and wonder, the activation offers a world of seasonal magic for guests of all ages — completely free of charge.
Complimentary activities for all ages
Visitors can enjoy a full lineup of engaging, family-friendly activities designed to spark creativity, imagination, and festive cheer. Children can participate in the Enchanted Craft Workshop, enjoying hands-on sessions inspired by winter fantasy themes. At the Royal Dress-Up & Photo Booth, families can transform into kings, queens, knights, or princesses and take home printed photos as souvenirs. Young guests will be captivated during Story Time with the Wizard, which brings magical tales to life in three daily sessions. The Medieval Market Mini Games offer playful challenges inspired by traditional village fairs, while professional artists offer festive themed designs for children at the Face Painting station. Additionally, visitors can enjoy daily giveaways, offering exclusive surprises while stocks last.
Roaming entertainment elevates the festive spirit
Adding excitement and color to the celebration, Arabian Center will feature themed roaming entertainment on 19, 20, 25, 26 December 2025 and 2, 3, 9, 10 January 2026. Each day features four live shows scheduled at 5:00 PM, 6:00 PM, 7:00 PM, and 8:00 PM. Guests can enjoy a lively mix of winter village characters, Christmas entertainers, bubble shows, and vibrant parades. These performances offer interactive engagement and memorable photo opportunities throughout the mall.
Exclusive Car Promotion: Win One of Four Cars
From 26 December 2025 to 15 February 2026, shoppers who spend AED 200 or more anywhere in the mall can enter an exclusive raffle draw for a chance to win one of four premium cars. This exclusive promotion underscores Arabian Center’s commitment to rewarding loyal customers with exceptional opportunities during the festive and New Year season.
“At Arabian Center, this festive season is about creating meaningful moments for families and the wider community,” said Wesam Aldora, General Manager. “Through the enchanting Winter Village, immersive festive experiences, and exceptional promotions, including the chance to win four cars and cash prizes of up to AED 1 million, we aim to deliver a celebration that is both joyful and memorable. We want every visit to feel special and every family to leave with a sense of warmth and togetherness.”
DSMG Spend & Win: Win up to AED 1 million in cash prizes
Shoppers can also participate in the Dubai Shopping Malls Group (DSMG) Spend & Win Promotion, running until 11 January 2026. Customers who spend AED 200 at participating retailers can scan the in-store QR code for a chance to win cash prizes worth up to AED 1 million, further amplifying the festive rewards at Arabian Center.
About Arabian Center
A local favourite, Arabian Center is home to 200 brands, ranging from clothing, home furnishings, including a 62,000+ Homes R Us, electronics, jewellery, perfumes to fashion accessories, and family entertainment, Air Maniax, Fun City, including a 101,000+ sq. ft. Lulu Hypermarket. The mall features a fully digital eight-screen cinema, famous restaurants and cafés, a spacious 600+ food court seating, banks, many medical centres including PRIME and Health Hub Plus, and much more. A one-stop destination for the whole family, the mall boasts Arabian-inspired architecture within a modern setting.
Located off Airport Road, the shopping mall covers a total site area of more than 1 million square feet over two levels, with 1,500 parking spaces available. Arabian Center can be reached via Sheikh Mohammad Bin Zayed Road and Emirates Road, making it easily accessible for visitors from all emirates and communities. Arabian Center opened in 2009 and is currently managed by Al-Futtaim Real Estate.