The Korean tech giant Samsung has finally confirmed the Galaxy Unpacked 2026 event, and it’s going to be, no surprises here, February 25, 2026.
The in-person event will take place in San Francisco, California, commencing from 10 AM PT or 1 PM ET. Its livestream will be available on the company’s official YouTube channel.
Galaxy S26 pre-orders go live with early incentives
“The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence, and make Galaxy AI feel seamlessly integrated from the moment it’s in hand,” says Samsung.
While the event is scheduled for about two weeks from now, pre-orders for the Galaxy S26 series are currently open, not just on the company’s official website but also at Best Buy and AT&T.
Those who reserve a Galaxy S26 unit now will receive a $30 credit toward other products or accessories. Those who want to trade in their existing device can get up to $900 in value, while those who don’t can get a $150 credit, applicable toward additional products (while supplies last).
Pre-reservation also gives customers a chance to win a $5,000 gift card. So, it’s not like Samsung isn’t offering any pre-order benefits this year, but they are quite different than those offered last year.
There’s no free storage upgrade this year
For instance, Samsung offered a $50 store credit, up to $1,250 on an eligible trade-in, and, most importantly, a free storage bump with the Galaxy S25 series. Clearly, the ongoing memory supply crunch is at play here.
What’s even more interesting is that there’s a clause in Samsung’s terms and conditions (about the pre-order benefits), which indicates that regular sales of the Galaxy S26 series might commence on or around March 11, 2026.
Anyway, Samsung should unveil three smartphones at the Galaxy Unpacked event: Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. Along with the flagships, we should also see two earbuds: Galaxy Buds 4 and Galaxy Buds 4 Pro.
I’ve already compiled a detailed roundup of the Galaxy S26 series, including the release timeline, expected pricing, and specifications, in case you want to check it out before making up your mind and pre-ordering one.