Dyson and Ounass partner to bring ‘Hair Love’ pop up to Dubai

NOTES TO EDITORS

Dyson is a global technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarters in Singapore and two technology campuses in the UK spanning over 700 acres in Malmesbury and Hullavington. Since 1993, Dyson has invested £1.7bn in its Wiltshire offices and laboratories that house the early-stage research, design and development of future Dyson technology. Dyson remains family-owned and employs 14,000 people globally including a 6,500 strong engineering team. It sells products in 85 markets in over 439 Dyson direct retail stores around the world, including a Dyson Virtual Reality Demo Store too.

Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies, and has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner – DC01- in 1993, Dyson has created problem solving technologies in air purification, robotics, haircare, lighting, hand drying, and now audio, with the Dyson Zone noise cancelling headphones with air purification.

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigour of a traditional university with hands-on and real-world experience of working on live product and technology projects inside a global technology company. Dyson’s 156 Undergraduate Engineers are paid a salary from day one and pay no tuition fees; 33% of the Undergraduate Engineers identify as female, compared to a sector average of 19% for engineering and technology undergraduate courses. The Dyson Institute offers not just an education, but the start of an accelerated Dyson career.

Founded in 2002, the James Dyson Foundation is an international charity that empowers aspiring engineers, supports engineering education and invests in medical research, donating over £145m to charitable causes to date. The James Dyson Award is the Foundation’s annual design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported more than 400 inventions worldwide, providing funds to support their commercialisation; 70% of James Dyson Award past global winners are following up and pursuing their inventions full time.

The Dyson family established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside. Sustainable food production, food security and the environment are vital to the UK’s health and economy. There is a real opportunity for agriculture to drive a revolution in technology and vice versa. Dyson Farming is developing new approaches to efficient, high-technology agriculture and food production.

Dyson Farming grows a range of produce including wheat and barley, potatoes, onions and peas – of which it is the largest single producer on the UK. It also produces beef and lamb, and grows British strawberries out of season in its state-of-the-art glasshouse which is heated by an adjacent anaerobic digester.

Key products:

• Dyson HushJet™ purifier compact: Dyson’s most powerful small-format purifier, engineered to deliver high-velocity airflow with whisper-quiet performance. Featuring the new HushJet™ entrainment nozzle, it projects purified air further and faster while reducing turbulence and noise, operating at just 24 dBA in Sleep mode. Its fully sealed 360-degree electrostatic filtration system captures 99.97% of pollutants as small as 0.3 microns, with up to five years of filter life. Compact yet powerful, it intelligently monitors and purifies rooms up to 100 square metres for cleaner air day and night.
• Dyson Amino™ Leave-in scalp bubble treatment: Dyson Beauty’s first scalp-focused formulation, engineered to hydrate, protect and strengthen the scalp for healthier hair from the root. Powered by the Dyson Amino11™ blend, combining Dyson Farming barley with 11 amino acids, this lightweight foam-to-serum treatment is clinically proven to reduce excess oil by 62% and visible flakes by 88%. Infused with niacinamide, Ectoin Natural® and caffeine, it helps support the scalp barrier, improve moisture balance and promote stronger, healthier-looking hair, all in a non-greasy, easy-to-apply leave-in formula. (Coming soon to the region)
• Dyson Airwrap Co-anda 2x™ multi-styler and dryer: Dyson’s most powerful Airwrap yet, engineered with the new Hyperdymium™ 2 motor to deliver twice the air pressure for faster drying and enhanced Coanda airflow. Designed to dry, curl, wave, straighten and volumise with no heat damage, it uses intelligent attachments and connected i.d. curl™ technology to automatically personalise styling at the push of a button, creating longer-lasting, high-definition results while protecting hair health.
• Dyson Supersonic Nural™: Dyson’s most intelligent hair dryer yet, the Supersonic Nural™ is engineered for healthier scalp and shinier hair. Equipped with a network of smart Nural™ sensors, it offers fast, intelligent drying with no extreme heat, suitable for all hair types. Key features include Scalp protect mode, which automatically lowers heat to 55°C as it nears the scalp to protect scalp health while maintaining drying speed.
• Dyson Airstrait™ straightener: A new way to straighten, from wet to dry with air and no hot plates. No heat damage. High-pressure airflow projected downwards at a 45° angle creates the tension needed to align hair for a smooth end style. Straightens from wet to dry, simplifying your routine. Engineered to create a natural straight finish.
• Dyson Corrale™ straightener: The only straightener to use flexing plates that shape to gather hair, this control enables styling with less heat and damage. It incorporates an intelligent sensor to regulate and adjust the temperature of its plates 100 times per second. 
• Dyson Supersonic r™ Professional hair dryer: Dyson’s lightest, smallest, and most precise styling tool enabled by a new, energy-dense heater technology, as well as Dyson’s highspeed electric motor and intelligent Radio Frequency Identification (RFID) on its attachments to automatically adjust performance. 
• Dyson Chitosan™ : Dyson’s first hair care-meets-styling range, combining over a decade of hair science research with innovative formulation technology. Designed for all hair types, the wet-line range includes a Pre-Style Cream and Post-Style Serum that work together to reduce frizz, enhance shine, and protect hair health, delivering high-performance results without compromise.
• Dyson V16 Piston Animal Submarine™ wet and dry vacuum: Dyson’s most versatile all-in-one cleaner, combining the powerful performance of the Piston Animal™ with the upgraded Submarine™ 2.0 wet roller head. This new head uses hydration, agitation and extraction to wash spills and tough stains from hard floors, with adjustable hydration modes for stubborn messes. Alongside advanced dust illumination, intelligent floor-type sensing, and hygienic dust compaction technology, the Dyson DS60 Piston Animal Submarine™ offers a seamless solution for tackling dust, dirt, hair, and liquid spills across the entire home.
• Dyson OnTrac™: Noise cancelling headphones with air purification. Advanced noise cancelling removes unwanted environmental and motor noise, and high-fidelity precision audio replicates sound as the artist or creator intended.