Facebook has rolled out a batch of AI-powered features, with the headliner being AI Mode, a new way to get answers to questions directly inside the app using Meta AI.
An AI layer on top of Facebook Search
In a blog post, Facebook explains that the new AI Mode works from both the Feed and the search bar, pulling answers from public content across Meta’s apps, including Groups and Reels, to surface what real people are saying rather than returning a list of links. The feature is powered by Meta AI, which runs on the company’s Muse Spark model.
The approach puts Facebook in more direct competition with Google’s AI search tool with the same name, which uses AI to synthesize answers from across the web. The key difference here is that Facebook’s answers draw from its own ecosystem of social content rather than the broader internet.
AI photo and video editing round out the update
Beyond search, Meta also introduced a set of AI-powered creative tools, including updated camera roll suggestions that now include collage templates based on recent moments and transition effects for video montages. A new Wear It feature lets users virtually swap their outfit in photos using AI presets, with an option specifically for sports fans to don their team’s jersey.
Facebook’s push to embed AI more deeply into its core experience mirrors moves by Google, which already offers similar features in Search and Google Photos. For Facebook’s massive user base, AI Mode could meaningfully change how people use the platform to find information, assuming they trust the answers it surfaces.