Apple is introducing a new anti-fraud system with iOS 27 that’s designed to catch scam attempts in real time. The framework, called Trust Insights, monitors user behavior during calls, text conversations, or email exchanges and can trigger a warning or add a verification step if it detects signs of manipulation.
How Trust Insights works
In a WWDC 2026 developer session, Apple explains that Trust Insights evaluates behavioral signs, such as response timing and deviations from a person’s normal usage patterns, to determine whether they might be getting coerced into sending money or sharing sensitive information. When those signals suggest a medium or high risk of fraud, the app involved in the interaction can step in. Depending on the situation, that could mean showing a warning before a payment goes through, adding a short delay, or requiring an extra verification step.
According to 9to5Mac, Apple built Trust Insights with user privacy in mind, so it never sees what’s actually said or written during a call, text, or email, and the behavioral analysis happens entirely on device. Once the analysis is complete, the underlying data is deleted immediately, and only a single output value is sent to Apple’s servers, where it’s evaluated against the user’s broader account activity to flag anything that looks unusual before a final assessment is made.
Trust Insights will cover five categories at launch
The framework will sort your activity into five categories and adjust its warnings based on what you’re doing, whether that’s making a payment, changing account details, running a resource-intensive task, or sending a message, form, or signed document. A fifth catch-all category will cover anything that doesn’t fit those four, which suggests Apple is still refining how Trust Insights handles edge cases.
You will be able to turn Trust Insights off in Settings, though Apple has added a cooldown period before that change takes effect. The delay is meant to prevent a scammer from pressuring you into disabling the feature mid-conversation.
Google already offers on-device scam detection on its Pixel phones, flagging suspicious calls and texts before a user acts on them. Trust Insights will bring a similar capability to iOS, giving iPhone users a built-in option that safeguards them from scams.