Ahmed Perfume charts ambitious growth plan across the UAE, Saudi Arabia and the GCC region to expand customer base
With over two decades of perfumes blending, mixing and manufacturing, Ahmed Perfume has made a strong and formidable presence in the GCC perfumes market that has attracted more than 50,000 loyal customers in the UAE
Date: Dubai, UAE; March 12, 2024
Ahmed Perfume, a leading UAE-based manufacturer of oriental and western perfumes, announces plans to add a number of retail stores to its strong network of 150 stores across the UAE, Saudi Arabia and the Gulf Cooperation Council (GCC) region.
Of the 150 retail stores, 75 of them are located in the UAE, 15 in Saudi Arabia, 15 in Oman, 20 in Bahrain, 17 in Qatar and three serving customers in Kuwait. With more than 1,000 employees, it serves a customer base of 50,000 in the UAE mostly comprising of Emirati and Arab customers who love the oriental fragrances.
Ahmed Perfume produces a wide range of oriental perfumes, including oud, bukhoor, oil-base high-quality perfume blends as well as spray-based occidental fragrances.
The GCC fine fragrances market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 4.5 percent to US$19 billion by 2032 from US$12.4 billion in 2022, according to a report by Market 24X7.
“The GCC fragrances market is influenced by several key factors including an affluent consumer base that has a penchant for luxury products, making it a lucrative market for fine fragrances, increased tourism inflow, as well as cultural significance with a tradition of wearing perfumes that dates back centuries. This cultural affinity drives the demand for fine fragrances,” the report says.
Established in 2000 by Mr Kafeel Ahmed, a Non-Resident Indian (NRI) fragrance specialist, who turned his passion and expertise into a global enterprise that serves hundreds of thousands of customers in more than 20 countries in the world.
It also exports perfumes to the United Kingdom, Europe – in Bulgaria and Italy, Azerbaijan and a few other Central Asian destinations as well as Chicago and Dallas in the United States, where the local distributors maintain its presence.
It has a large manufacturing plant in Ajman from where the products are manufactured, packaged and shipped to its network of retail outlets and distributors across the world.
The company plans to open at least five new outlets in Saudi Arabia, where business is growing due to ongoing economic reforms and massive infrastructure development.
“For more than two decades, we have been developing the business and our products quietly without publicity. Despite that, we have gained more than 50,000 loyal customers in the UAE and hundreds of thousands of customers across the world. We didn’t put much efforts in marketing, advertisement or branding exercise for the last 23 years – as our business grew organically through the word of mouth,” says Mr Kafeel Ahmed, Founder and Chairman of Ahmed Perfumes.
“However, we now live in a competitive world dominated by marketing, branding, advertisement and social media. As we seek to grow further and expand our customer base to make it more cosmopolitan and diverse, we are introducing new products that appeal to a wider variety of customers who perhaps would like to see them on social media or the press before purchasing or trying them.
“Hence, we are now embarking on a journey that will help us gain more customers from all across the world and help us reach a global audience, especially those who are young and trendy. As we strengthen our existing clientele with more value-added and creative product line, we are also expanding by inspiring the youngsters to try our trendy new fragrances.”
Ahmed Perfume distinguishes itself from many other perfume manufacturers in the market through high-quality mixing of perfumes.
“We mostly maintain a 60:40 ratio in favour of oil – that helps the fragrance to last long,” says Kafeel Ahmed. “Due to a number of quality attributes, quality conscious customers come to our stores to buy their favourite products. This is why the number of our customers are increasing by the day that necessitates expansion.”
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Editors’ Notes
About Ahmed Perfume
Ahmed Perfume is the producer, distributor and retailer of oriental perfumes under Ahmed Perfume brand. It has presence in the UAE and GCC. However, not much is known about the company and business, as it has very little presence in the media, due to lack of public relations campaign in the past.
Established in 2000, Ahmed Perfumes, with more than 150 outlets across the GCC region and beyond, exports perfumes to more than 20 countries across Asia, Europe, Africa and the American continents. With more than 1,000 employees, it serves more than 50,000 customers and has an annual turnover exceeding Dh200 million.
Ahmed Perfume first started as a hobby of its founder – Mr. Kafeel Ahmed. His passion for perfume making was so intense that it has evolved into being one of the most loved perfume brands in the region. During the last 23 years journey, a lot of new fragrances have come into existence.
With its manufacturing and blending plant in Ajman, the company serves a growing network of distributors, retailers and customers. With product diversification, the company is also diversifying its customer base to make the brand more cosmopolitan and international brand.
Web: https://www.ahmed-perfume.com