SPOTIFY POWERPLAY ZONE AND SIX TEAM PLAYLISTS BRING MUSIC TO FANS
Tuesday, Abu Dhabi, 10 November 2026: With the tenth edition of Abu Dhabi T10 underway from 7 to 20 November at Zayed Cricket Stadium, Spotify is bringing music to fans as the tournament’s Official Audio Streaming Partner. The partnership comes to life through live DJ sets at the Spotify Powerplay Zone and dedicated playlists for each of the six participating teams, available on Abu Dhabi T10’s page on Spotify.
At Zayed Cricket Stadium, the Spotify Powerplay Zone brings live DJ sets to the matchday atmosphere, adding a musical dimension to the excitement on the pitch. The activation gives fans attending the tournament a chance to experience music as part of the action, while the dedicated team playlists extend that energy beyond the stadium.
Each of the six participating franchises has a dedicated Spotify playlist designed to reflect its unique identity, energy and personality. Giving supporters another way to connect with their favourite teams, the playlists bring the spirit of Abu Dhabi T10 into fans’ everyday listening, whether they are attending the matches or following the action from elsewhere. Fans can explore all six playlists on Abu Dhabi T10’s Spotify page.
By combining team culture with music discovery, Abu Dhabi T10 and Spotify aim to make the tournament experience more personal, shareable and accessible to fans, whether they are following the action from the stadium or from around the world.
Matt Boucher, CEO of tournament owner Abu Dhabi Cricket & Sports Hub (ADCSH) and Abu Dhabi T10, said: “Cricket has always been about more than what happens on the pitch. It is about passion, identity, and the shared experiences that unite fans across cultures and continents. Our partnership with Spotify gives us an exciting opportunity to build on that connection, bringing the distinctive personalities of our six teams to life through music and creating new ways for supporters to engage with the tournament.
As Abu Dhabi T10 enters an exciting new chapter, we are focused on building an entertainment experience that extends well beyond the 90 minutes of cricket. Collaborating with a globally recognised platform such as Spotify reflects that ambition, helping us reach new audiences, strengthen our international appeal and further establish Abu Dhabi as a destination where world-class sport and entertainment come together.”
Dinesh Kumar Srinivasan, Head of Marketing, MENAT+ at Spotify added: “Music is a big part of how fans celebrate the sports and teams they love, and we’re excited to partner with Abu Dhabi T10 to bring that connection to life, giving each team its own soundtrack on Spotify. Whether fans are cheering from the stands or following the action from elsewhere, these playlists offer another way to feel part of the excitement and celebrate their favourite teams.”
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About Spotify:
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 8 million podcast titles, and 800,000 audiobooks in select markets on Spotify. We are the world’s most popular audio streaming subscription service with 788 million users, including 306 million subscribers, in 184 markets.
About Abu Dhabi T10:
Abu Dhabi T10 is cricket’s fastest format, delivering explosive, high-intensity action through 90-minute matches designed for modern stadium and broadcast audiences. The 2026 edition features six teams competing in 32 matches at the iconic Zayed Cricket Stadium from 7–20 November.
Established in 2017 and hosted in Abu Dhabi since 2019, the tournament has evolved into a globally recognised cricket competition, attracting leading international players and audiences worldwide. Sanctioned by the Emirates Cricket Board (ECB) and approved by the International Cricket Council (ICC), Abu Dhabi T10 is now majority-owned and managed by Abu Dhabi Cricket & Sports Hub (ADCSH) under government stewardship.
The tournament now enters its Next Innings, a bold new era defined by strengthened governance, long-term growth and an enhanced global profile. Supported by the Abu Dhabi Sports Council and the Department of Culture and Tourism, Abu Dhabi, it plays an important role in advancing the Emirate’s ambition to become a leading global sporting destination.
In 2025, Abu Dhabi T10 generated over US$512 million in media value. Since its inception, the tournament has featured 581 players representing 26 nationalities, built a combined social media following of over 4.8 million and achieved a cumulative reach exceeding 1.2 billion.