During the recent WWDC event, Apple talked about all the ways Siri has improved. It has become smarter, more conversational, and even more handy across different apps. But the company is trying to make sure that it does not become an actual companion. In an interview with Mostly Human, Apple software chief Craig Federighi and marketing chief Greg Joswiak discussed the company’s AI approach, including where Siri fits in a world already packed with chatbots.
Giving Siri boundaries
When asked whether users could create an AI boyfriend or girlfriend with Siri, Federighi gave a firm no. While this might seem like a harmless, fun question at first, the response is quite important, especially in this current space around AI. Plenty of AI products are leaning into companionship, emotional dependency, and long conversations designed to keep users coming back. But Apple is trying to draw a cleaner line around Siri.
Siri AI is not the same assistant anymore. It doesn’t struggle with basic follow-ups. At WWDC 2026, Apple introduced Siri AI, a rebuilt version of the assistant powered by Apple Intelligence. The assistant can understand personal context, answer questions about what is on your screen, search across messages, emails, photos, and other apps, and use broader web knowledge for up-to-date answers. There is also a new dedicated Siri app, letting users return to previous conversations across Apple devices.
On iPhone, Siri AI can be opened through the side button, “Hey Siri,” or by swiping down from the Dynamic Island. On Mac and iPad, Apple is folding Siri AI into Spotlight and context menus, which could make it more useful for files, images, text, and documents.
Useful first, needy never
Joswiak also said Apple does not want users to become “prompt experts” just to benefit from AI, which is very on-brand for Apple. It has always tried to make things more seamless and approachable, and Siri might be benefiting too. If the company gets this right, Apple users might turn to the assistant for more weirdly specific questions. The only catch now is availability. Apple says Siri AI features are available for developer testing now across iOS 27, iPadOS 27, macOS 27, and visionOS 27, with a user beta coming later this year for supported devices set to English. China is not included for now, and iPhone, iPad, and Apple Watch users in the EU will also have to wait.