Apple has spent much of the past year playing catch-up in the AI conversation, but if a new report is accurate, the company is preparing to remind everyone that it still knows how to ship hardware. According to Bloomberg’s Mark Gurman, Apple has an unusually ambitious product roadmap stretching across late 2026 and 2027. While annual iPhone refreshes are nothing new, the list of devices in development reads like a company trying to reinvent multiple product categories at once. And honestly? It’s about time.
For years, Apple’s launches have largely followed a predictable formula: faster chips, slightly better cameras, and incremental refinements to products that already dominate their respective categories. That’s not necessarily a criticism — those products continue to sell incredibly well — but it hasn’t exactly been an exciting era for people hoping to see Apple take bigger swings.
Apple’s gadget cupboard is looking unusually full
The first wave is expected to arrive later this year. Gurman says Apple is preparing to launch the iPhone 18 Pro and Pro Max alongside what could become the company’s first foldable iPhone. The foldable device (iPhone Ultra), positioned as a premium-tier model, would mark Apple’s long-awaited entry into a category that rivals like Samsung have been exploring for years.
The company’s wearables lineup may also get some attention. New Apple Watch models are expected, including updated versions of the standard and Ultra models. Beyond that, Apple is reportedly working on refreshed Macs, a new entry-level iPad capable of running Apple Intelligence features, and potentially a new smart home hub. Gurman also notes that updated versions of the Apple TV and HomePod mini are in advanced testing. We’ve come to expect new iPhones, Apple Watches, and Macs every year. What’s different here is the sheer volume of products in the pipeline, making Apple’s upcoming roadmap feel far more crowded than usual.
From foldables to smart glasses, Apple is thinking bigger
The real fireworks may not arrive until 2027. That year marks the iPhone’s 20th anniversary, and Apple wants to celebrate accordingly. Gurman says the company is planning anniversary-themed iPhone models alongside a second-generation foldable device. Then there’s the stuff that sounds straight out of a futuristic wish list. Apple is developing AirPods with built-in cameras that could feed visual information into AI-powered experiences. The company is also said to be working toward launching its first smart glasses, a product many see as Apple’s eventual answer to devices like Meta’s Ray-Ban smart glasses. If that wasn’t enough, Gurman says Apple is also exploring a robotic tabletop device for the home and future versions of its Vision headset platform.
Some of these products could still change, get delayed, or never ship at all. That’s the nature of long-term roadmaps. But taken together, they suggest Apple is preparing for a period that looks very different from the relatively conservative product strategy we’ve seen over the past several years. The bigger question isn’t whether Apple can launch all these devices. It’s whether any of them will become the next iPhone, Apple Watch, or AirPod — a product category that genuinely changes how people interact with technology. That’s a high bar. But if Apple’s roadmap unfolds as Gurman describes, the company will certainly have plenty of opportunities to clear it.