Apple is preparing a major update to its iPhone software with iOS 27, focusing on deeper integration of artificial intelligence into everyday camera use. According to a Bloomberg report, the company is working on a new “Siri camera mode” alongside upgrades to its Visual Intelligence features, aiming to make AI more accessible within the core iPhone experience.
AI Moves Into The Camera App
The upcoming update will bring Visual Intelligence directly into the camera app, instead of keeping it tied to the Camera Control button as it currently is. This change is expected to make the feature more visible and easier to access. Users may see a dedicated Siri-powered option alongside existing camera modes like Photo and Video.
The functionality itself builds on Apple’s existing Visual Intelligence tools. Users will be able to point their camera at objects or scenes and receive contextual information. This could include identifying items, extracting details from posters, or pulling up related data using services like ChatGPT or reverse image search.
Why This Shift Matters
This update is part of Apple’s broader push to embed AI more deeply into its ecosystem. Rather than offering AI as a separate feature, the company appears to be integrating it into everyday actions like taking photos. That approach could make AI feel more natural to use, especially for users who rely on their phones for quick information.
It also signals Apple’s effort to stay competitive in an increasingly crowded AI space. By placing these capabilities inside the camera – one of the most frequently used smartphone features – Apple is focusing on practical, real-world use cases rather than abstract AI tools.
What It Means For Users
For users, the changes could make the camera more than just a tool for capturing images. It becomes a way to interact with the environment in real time. Simple actions like scanning a poster, identifying a product, or learning about a location could happen instantly through the camera interface.
The update also aims to simplify access. While similar features already exist, they are not always easy to find. Bringing them into the main camera app reduces friction and makes them more likely to be used in everyday situations.
What Comes Next
Apple is expected to unveil iOS 27 at its Worldwide Developers Conference (WWDC) in June, with a wider release planned for later in the year.
The update may also tie into future hardware plans. As noted in the report, Apple is exploring wearable devices such as smart glasses and AirPods with enhanced AI capabilities. These products could rely on similar visual intelligence systems to analyse surroundings and provide real-time information.
Alongside the camera changes, Apple is also working on broader improvements to Siri, including a more advanced interface and better performance across the system. Together, these updates point toward a more AI-driven iPhone experience in the coming years.