From helicopter mechanic to CEO of COÉGA Sunwear, Maureen turned her passion for sewing into a global phenomenon introducing the regions first ever Pool Shoes
COÉGA Sunwear began with their CEO and founder, Maureen, sewing Pool Shoes to protect her child’s feet from burning and blistering on the hot cement by the pool and rough beach terrain in the intense summer heat. What started as a practical solution soon evolved into a leading swimwear Dubai brand. With one goal in mind: keeping kids safe and comfortable during their aquatic activities, Maureen designed the first pair of Pool Shoes to prevent slipping and burns. Today, COÉGA offers a wide range of swimwear, including burkini options and every kind of swim suit for the entire family, crafted to meet the region’s unique climate and modesty preferences.
With the introduction of Pool & Beach Shoes, the first of its kind in the region, the phenomenon of aquatic footwear began. It was later developed by Maureen to include heat resistant soles to maximize both protection and fun around the pool and on the beach. However, with the rise of popularity with what started as a product for kids, quickly turned into a family favorite and staple. Since 2004 Pool Shoes have become part of everyone’s swimwear essentials. From babies, to youth, to adults, it has truly transformed the way we think of swimwear, with a focus on both protection and comfortability for our feet during the summer heat. The Water Shoes are comprised of quick drying and lightweight fabric, as well as being both chlorine and saltwater resistant, it has truly made the Pool Shoes into a versatile piece that guarantees to elevate your families experience by the water.
Swimwear for EveryBODY
The brand has thus developed from creating Beach Shoes to now designing an array of UV protective swimwear for the entire family. All pieces are made with eco-friendly practices; be it from choosing the fabric from a sustainable lens and utilizing recycled polyester and nylon wherever possible. Additionally, the brand also repurposes fabric that has remained after production of swimwear to make Water Shoes, effectively and continuously minimizing waste. COÉGA Sunwear takes pride in integrating sustainable practices throughout all levels of its production process. The result is the development of swimwear that provides superior sun protection and comfort, whilst promoting environmental responsibility.
An Ever-Evolving Brand
COÉGA is built on the foundations of innovation and is taking the swimwear world by storm. First, revolutionizing the swimwear industry with Pool Shoes and then with the introduction of the Slim-Kini for women, a swimwear designed to flatter every curve on EveryBODY. COÉGA demonstrates its commitment to inclusivity whilst placing innovation at the heart of its brand philosophy and design.