Chief Minister V.D. Satheesan launches the initiative at Dr Joy Alukkas’s 70th birthday celebrations
Kochi: Joyalukkas Group has announced a ₹100 crore allocation towards expanding its charitable initiatives and strengthening its support for underprivileged and vulnerable communities across the country. The announcement was made by Kerala Chief Minister V.D. Satheesan during the 70th birthday celebrations of Dr Joy Alukkas, Founder and Chairman of the global jewellery group.
The allocation will be utilised to expand charitable activities, strengthen infrastructure and provide financial assistance to communities in need. The initiative will focus on housing for economically and socially disadvantaged families, girls’ education, elderly care, medical assistance for the underprivileged, women’s empowerment and environmental conservation. A transparent and equitable mechanism will be established to ensure that the benefits reach the genuinely deserving.
Dr Joy Alukkas said that Joyalukkas aims to make a meaningful contribution towards creating an inclusive society that provides opportunities for people across all sections. He emphasised that true development can be achieved only through the economic and social progress of communities at the grassroots level. He added that Joyalukkas has successfully completed several charitable projects worth crores of rupees across the country and plans to undertake more extensive initiatives for the underprivileged in the coming years.
With a focus on bringing marginalised communities into the mainstream, Joyalukkas Group has undertaken several charitable initiatives across India. Its efforts include financial assistance for dialysis patients, free pacemakers for heart patients and other medical support. The group has also supported the construction of more than 550 homes across Andhra Pradesh, Karnataka, Telangana, Tamil Nadu and Kerala, besides providing scholarships to numerous students under its ‘Joy of Hope’ scholarship programme.
Other initiatives include entrepreneurship and empowerment programmes for women and ‘Joy for Earth’, an environmental conservation initiative. The group has also extended assistance during major crises, including floods, the COVID-19 pandemic and landslide disasters.
The birthday celebrations, held in Kochi, were attended by prominent personalities from the film, business, political, social and cultural sectors. Among those present were film personalities Mammootty, Dileep, Kunchacko Boban, Nadirshah and Antony Perumbavoor; magician Gopinath Muthukad; business leaders Kochouseph Chittilappilly, Gokulam Gopalan, T.S. Pattabhiraman and Navas Meeran; Minister Mons Joseph; MP Hibi Eden; MLAs Uma Thomas, T.J. Vinod and Rajan P. Pallan; Kochi Mayor V.K. Minimol and Thrissur Mayor Dr Niji Justin, among others.