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Home » Empowering Emirati Women: Home Centre’s Made By Her Campaign
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Empowering Emirati Women: Home Centre’s Made By Her Campaign

By dailyguardian.aeAugust 27, 20264 Mins Read
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Home Centre celebrates Emirati Women’s Day with Made By Her, a campaign spotlighting homegrown talent

Home Centre’s 2026 Emirati Women’s Day campaign features the work of six Emirati women entrepreneurs

Dubai, UAE, August 2026: Every home tells a story, and so does every hand that shapes it. This Emirati Women’s Day, Home Centre is celebrating six Emirati women whose craft, creativity and quiet determination are shaping the UAE’s design landscape today, through ‘Made By Her’, a campaign spotlighting their work in-store, alongside Home Centre’s own collections.

For a brand built on the belief that people should Love Where They Live, these six founders were a natural fit, women whose work reflects the same design-led, deeply personal spirit Home Centre champions in every home it helps create. From mosaic art shaped by heritage to ceramics born of fire and instinct, each of their stories speaks to something Home Centre has always stood for: that where we live should reflect who we are.

Made By Her brings their craftsmanship into Home Centre’s stores, displayed alongside the brand’s own collections in a beautifully styled showcase. It is a rare kind of moment, where handmade work finds its place inside spaces visited by thousands of customers every day, celebrated purely for the stories and skill behind it, giving these women’s stories room to be seen, felt and remembered.

Retail spaces can hold more than product, they can hold purpose too. It’s a belief that runs through everything Home Centre does, whether that’s celebrating homegrown talent through the Home Centre Collective, collaborating with local designers, or giving a platform to Emirati women shaping the UAE’s creative identity.

“This Emirati Women’s Day, we wanted to open our stores to celebrate the women shaping the UAE’s creative landscape,” said Arja Taaveniku, CEO, Home Centre. “There’s so much talent around us, quiet, brilliant work that doesn’t always get the audience it deserves. Made By Her is simply our way of giving it the spotlight, and giving our customers the chance to discover it too.”

MEET THE MAKERS


Safeya AlHebsi | Mosaic X

Safeya AlHebsi is the founder of a licensed Mubdia project specialising in handcrafted mosaic art inspired by nature, geometry and fine arts. Working with ceramics, glass, stone and recycled materials, each piece she creates celebrates sustainability, craftsmanship and the heritage of mosaic art.


Naila Alremeithi | Soapbar

Naila Alremeithi is the founder of Soapbar, specialising in handmade soaps, skincare and body care products crafted using high-quality ingredients and close attention to detail. Her products combine natural care and quality, offering a self-care experience suited to different skin types.

Huda Alraisi | Huda Ceramic Art

Huda Alraisi is an Emirati ceramic artist who uses clay to explore the balance between heritage and contemporary expression. Specialising in the Raku technique, her work reflects a dialogue between fire and material, with each piece shaped by fire and smoke to create a one-of-a-kind visual and emotional experience rooted in cultural identity and traditional craftsmanship.


Aisha Alkhyeli | Aisha Art Studio

Aisha Alkhyeli creates handcrafted artworks inspired by nature, texture and emotion. Each piece is thoughtfully designed to bring warmth, beauty and a touch of individuality into the home.


Mona Alqubaisi I Mona Al Qubaisi Art

Mona Alqubaisi is a crochet portrait artist whose work spans wall art, bags and accessories, turning crochet into detailed, expressive pieces for the home and beyond.


Mouza Al Kaabi | Mouza Al Kaabi Art

Mouza Al Kaabi is the UAE’s youngest Emirati artist, known for her paintings and as the founder of Charms Asap and AVS UAE.

“Love Where You Live as a motto has always meant more to us than just the home, it is about loving the country we call home,” said Siddarth Sivaprakash, Head of Marketing & Brand, Home Centre. “And what better way to show our love for the UAE than by celebrating the talent that makes it what it is. Made By Her, alongside initiatives like Collective and our local designer collaborations, is our way of paying tribute to that, bringing Emirati creativity into the stores our customers walk through every day.”

For each of these women, Made By Her is a chance to have their story and craft celebrated by a national audience this Emirati Women’s Day. The campaign continues throughout August and September, with the founders’ work on display at participating Home Centre stores in Reem Mall, Abu Dhabi and Mirdif City Centre, Dubai, giving customers the chance to interact with and experience their work up close.

-END-

Editor’s Note:

Disclaimer: Made By Her is a storytelling initiative marking Home Centre’s Emirati Women’s Day celebration for 2026. Founders were selected exclusively for the occasion, with no open application process. Products are on display for showcase and visibility purposes only and are not for sale through Home Centre.

About Home Centre:

Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent.

Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across GCC, North Africa and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers an extensive range of over 14,000 products at the tip of the fingers.

Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre’s in-house team of designers and buyers draw inspiration from latest global trends and bring stylish and innovative furniture, customised to suit local preferences.

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