- 22,000 sq ft facility will become the brand’s seventh UAE location and first to feature a dedicated Megaformer studio
Abu Dhabi, United Arab Emirates: 9 July 2026 – FitnGlam, part of Formative, the UAE’s largest fitness collective, is preparing to open its third location at My City Center Masdar in Abu Dhabi. Scheduled to open in Q4 2026, the 22,000 square foot facility will become FitnGlam’s seventh location across the UAE, further expanding the country’s leading luxury women-only brand’s presence in one of Abu Dhabi’s fastest-growing communities.
Designed exclusively for women, FitnGlam Masdar will bring together premium training spaces, boutique fitness studios, recovery facilities and luxury amenities under one roof, creating a destination focused on women’s wellbeing and performance.
The new club will also introduce several firsts for the brand, including FitnGlam’s first-ever Megaformer studio, adding a high-intensity, low-impact training experience designed to build strength, endurance and control. Alongside this, the club will feature its boutique fitness offering powered by Platform, including Reformer Pilates, Ride and MindBody studios, as well as a dedicated Energy studio, creating one of the most comprehensive fitness experiences available to women in Abu Dhabi.
David Prosser, CEO of Formative, said: “FitnGlam has established itself as the UAE’s leading fitness brand for women and we’re proud to continue building on that strong foundation. FitnGlam Masdar represents the next evolution of the brand, bringing together world-class training and wellness experiences within a thriving community built by women, for women. The new club reflects our continued commitment to helping members achieve their fitness and wellbeing goals.”
When it opens, FitnGlam Masdar will feature dedicated strength, cardio, functional and glutes training zones equipped with premium fitness technology, alongside expert Personal Trainers and personalised coaching programmes tailored to every stage of a member’s fitness journey. Dedicated performance training spaces will also support strength and conditioning programmes as well as HYROX-style training.
Members will also have access to a range of premium wellness and recovery facilities, including an infrared salt sauna, steam room and dedicated recovery spaces. The club will also feature a healthy café, luxury changing facilities and a year-round programme of educational workshops, member events and community experiences designed to support long-term wellbeing.
FitnGlam is part of Formative, the UAE’s largest and most advanced fitness collective, which was launched by Arada in November 2025. Representing a rapidly expanding ecosystem of 40,000 members and over 20 clubs, Formative integrates FITCODE, Wellfit, FitnGlam and The Platform Studios into a single, purpose-driven platform.
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About Formative
Launched in November 2025 by Arada, Formative is the UAE’s largest and most advanced fitness collective, bringing together some of the UAE’s leading fitness brands under a single platform designed to shape the future of movement, performance and wellbeing.
Formative’s portfolio includes Wellfit, FitnGlam, FITCODE and Platform Studios, offering a comprehensive ecosystem of fitness clubs, boutique studios and wellness experiences that cater to every stage of the health and fitness journey.
Today, Formative serves a growing community of 40,000 members across more than 20 clubs, with a goal of reaching 100,000 members across 40 locations by 2027.
About Arada
Launched in 2017 and headquartered in the UAE, Arada was created to build spaces people connect with for healthier, happier and more meaningful lives.
Arada’s scope of operation covers property development, retail, education, healthcare, fitness, wellness, finance and hospitality.
The master developer has so far launched 11 record-breaking projects in the UAE, and has also expanded into the UK and Australia.
Arada also operates a portfolio of complementary brands and experiences, which includes large-scale gyms, F&B and retail assets, social initiatives and visitor destinations.
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For more information about Arada: www.arada.com