Nuqi Gold, the UAE’s pioneer in Shariah-compliant digital gold savings, has launched Nuqi Gold Kidz, a new app feature designed to introduce children to money management in a safe, engaging, and practical way. Built with parents in mind, the platform helps kids learn financial basics while ensuring full parental oversight.
Nuqi Gold Kidz turns pocket money into a real learning experience. Children can save small amounts, track live gold rates, and gradually understand how consistent saving builds value over time. Parents approve every action—whether saving, redeeming, or setting goals—making the journey both secure and collaborative.
“Financial literacy is one of the most valuable life skills we can pass on to the next generation,” said Imran Farooqui, Founder and CEO of Nuqi Gold. “With Nuqi Gold Kidz, we’re enabling parents and children to learn, save, and grow together in a safe, engaging, and rewarding way.”
The feature introduces children to real-world financial concepts through live gold rates and simplified market insights, sparking curiosity about how investing works. To make the experience tangible, savings can be redeemed for physical coins or jewellery through Kalyan Jewellers—giving kids a sense of achievement and showing them how small steps in saving translate into something meaningful they can hold.
Nuqi Gold Kidz builds on the company’s mission to democratize gold investment and make it accessible to everyone. The Nuqi Gold app now serves over 13,000 users, offering a wide range of features such as automated savings plans, gold gifting, referral rewards, and saving options in both AED and USD. With as little as 0.5 grams, users can start building a secure and transparent gold portfolio, backed by insured vault storage and state-of-the-art encryption.
Security remains central to the experience. Families and individuals using Nuqi Gold benefit from the same protections across all services, ensuring peace of mind with every transaction. The app’s design prioritizes simplicity and inclusivity, making gold investment as easy as sending money or setting aside savings for the month.
From parents saving for their children’s future, to everyday users seeking a safe haven asset, Nuqi Gold has become a trusted financial partner. The launch of Nuqi Gold Kidz extends this commitment to the youngest generation, providing families with a tool that blends education, security, and real-world value.
Nuqi Gold Kidz is now available on the Nuqi Gold app, offering children a safe and inspiring way to turn pocket money into lasting financial habits, while reinforcing Nuqi Gold’s position as the leading platform for accessible, ethical, and family-friendly gold savings.