Google introduced a virtual try-on app called Doppl earlier this year that uses AI to help users visualize how different outfits look on them. The company has now added a shoppable discovery feed to the app that offers outfit recommendations with direct links to merchants.
In a recent blog post, Google said that the idea behind this new feed is to help users “discover new favorites,” try them on a virtual avatar of themselves, and purchase them right within Doppl. This discovery feed works like a personalized style stream, surfacing outfit recommendations based on user-specified preferences and past interactions.
Google says nearly all items highlighted in the discovery feed are shoppable and feature direct links to merchants, making it simple for users to move from browsing outfits to completing a purchase. The discovery feed also features AI-generated videos of items, which should give users a clear idea of how an outfit may fit and move in real life.
Doppl’s discovery feed seems inspired by the shopping features on short-form video apps like TikTok and Instagram, which allow creators to add quick buy links to items showcased in their videos. However, by utilizing AI to tailor outfit recommendations, Doppl offers users a more personal shopping experience than these platforms. Additionally, by combining outfit discovery, virtual try-on, and shoppable links in one feed, Google’s app streamlines the entire shopping experience, eliminating the need to visit multiple websites or apps.
The shoppable discovery feed is rolling out in the US to users aged 18 or older. You can take it for a spin by downloading the Doppl app for Android or iOS. The app is free to use and has the potential to change the way people shop for clothes online. However, early reviews suggest it still has a long way to go before it can be considered a market disruptor.