UAE,26 February, 2026 – Huawei unveiled its latest innovations at the Now is Your Run global product launch event in Madrid, Spain, on February 26. The tech giant made a grand return to the global market with its Mate Series, announcing the HUAWEI Mate 80 Pro. The event also showcased the HUAWEI WATCH GT Runner 2, HUAWEI MatePad Mini, HUAWEI FreeBuds Pro 5, and HUAWEI Band 11 Series. Two-time Olympic marathon champion Eliud Kipchoge was introduced as the global ambassador for HUAWEI WATCH GT Runner. “Running means much more than running fast,” said Kipchoge. “I believe that running is the most beautiful activity on every level. Together with Huawei, we can reach millions of runners around the world and hopefully impact their lives in a beautiful and positive way.”
HUAWEI Mate 80 Pro
Huawei made a grand return to the global market with its Mate Series, showcasing the company’s technological prowess. The HUAWEI Mate 80 Pro, representing Huawei’s cutting-edge innovation, features an upgraded True-to-Color Camera that ensures consistent colour accuracy across complex lighting conditions and mixed colour temperatures. Its new Dual Space Ring Design, blending classic elegance with modern aesthetics, earned widespread acclaim from attendees. With enhanced performance, 2nd Gen Kunlun Glass, and advanced AI capabilities, the Mate 80 Pro pushes the smartphone experience to new heights.
HUAWEI WATCH GT Runner 2
The tech giant marked its return to professional running watches after a five-year hiatus with the debut of the all-new HUAWEI WATCH GT Runner 2. Equipped with a new 3D floating antenna architecture, the watch is engineered to deliver unparalleled positioning precision. Thanks to the intelligent positioning algorithm, it continues to calculate the runner’s trajectory and distance even during signal interruptions. The new intelligent marathon mode offers comprehensive race management, like a personal coach on your wrist. Not only does the watch help professional athletes boost their performance, but it also brings a smart and professional running experience to all runners. Eliud Kipchoge shared his experience of co-creating products with Huawei at the event. “I am passionate about sharing my opinions and perspectives to improve the smartwatch experience, not just for elite athletes but for runners all around the world,” he said.
HUAWEI WATCH Ultimate 2 and HUAWEI Band 11 Series
Huawei also unveiled a range of new wearable devices designed to deliver more professional and personalised fitness experiences for users. The HUAWEI WATCH Ultimate 2 debuted in a striking new Green colourway, maintaining its top-tier capabilities for diving and outdoor adventures while introducing enhanced features specifically tailored for golf driving ranges and on-course play. Meanwhile, the HUAWEI Band 11 Series combines sleek design with practical functionality, featuring a larger and clearer display that ensures excellent visibility even under bright sunlight. Integrating health monitoring, activity tracking, and convenient features into one compact device, it serves as a reliable companion for users’ daily fitness needs.
HUAWEI MatePad Mini and HUAWEI FreeBuds Pro 5
Huawei unveiled its first-ever Mini tablet, the HUAWEI MatePad Mini. Featuring a compact 8.8-inch body that’s slimmer and lighter than traditional tablets, it easily fits into pockets and handbags. Whether for reading documents, watching your favourite shows, or on-the-go creative work during business trips, this tablet is ready whenever you need it. It is the ideal digital companion for professionals, avid readers, and researchers. The company also introduced the HUAWEI FreeBuds Pro 5, the industry’s first wireless earbuds with dual-engine AI noise cancellation. Paired with a dual-drive acoustic system, they deliver exceptional noise reduction while preserving vocal and instrumental details, offering users an immersive live-listening experience.
Last year, Huawei introduced its brand proposition, Now is Yours, reflecting its commitment to building genuine connections with global consumers through a more inclusive and youthful voice. At this Now is Your Run launch event, Huawei partnered with Eliud Kipchoge to promote running as a sport and advocate for a healthy lifestyle. Moving forward, Huawei will continue to promote fitness and health through technological innovation, enabling more people to enjoy healthier lifestyles.
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About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life.
For more information please visit: http://consumer.huawei.com