A new AI tool is flipping one of the oldest rules of digital communication on its head: perfect grammar is no longer the goal. Instead, the latest trend is to make emails look deliberately human – even if that means adding typos.
When AI Starts Making You Sound Less Perfect
According to a report by Fast Company, a new “anti-Grammarly” style tool created by Ben Horwitz has emerged that intentionally inserts mistakes into emails, making them appear less polished and more human. Horwitz is an investment partner at a venture capital firm called Dorm Room, and he comes from the Harvard Business School.
The idea sounds counterintuitive at first. Tools like Grammarly were built to eliminate errors and improve clarity. But in the age of generative AI, flawless writing has started to carry a different implication – it often signals that a machine may have written it.
That shift has created a strange new dynamic. Instead of striving for perfection, users are now trying to simulate imperfection to maintain authenticity. Some tools even allow users to control the level of “human-ness,” from subtle typos to more casual, informal writing styles.
In other words, AI is now being used to hide the fact that AI was used in the first place.
Why This Signals A Larger Change In Communication
This trend reflects a deeper shift in how digital communication is perceived. For decades, clean grammar and structured writing were markers of professionalism. Now, that same polish can feel artificial.
Recent discussions suggest that typos and informal writing are increasingly seen as signs of authenticity, even status. In some cases, overly perfect emails may be viewed with suspicion, as if they lack a human touch.
That inversion is significant. It suggests that AI isn’t just changing how we write – it’s changing what “good writing” even means.
The irony is hard to miss. We built AI tools to improve communication, and now we’re building new ones to undo those improvements.
Why It Matters To You As A User
For everyday users, this shift could subtly change how emails are written and interpreted.
If perfect grammar increasingly signals automation, you may find yourself adjusting your tone – intentionally or not – to appear more genuine. That could mean shorter sentences, casual phrasing, or even minor errors creeping into professional communication.
At the same time, it raises questions about trust. If both polished and imperfect writing can be generated by AI, distinguishing between human and machine becomes even more difficult.
What Comes Next In The AI Writing Evolution
This “anti-perfection” trend is likely just the beginning. As AI writing tools become more advanced, the focus will shift from correctness to believability.
Future tools may not just generate text, but adapt tone, style, and even mistakes based on context and audience. The goal will be to make communication feel natural, not flawless.
That evolution could blur the line between human and machine even further.
And perhaps that’s the real takeaway. The future of writing isn’t about eliminating errors – it’s about deciding which ones to keep.