Joyalukkas, the world’s favourite jeweller, celebrated a significant milestone with the grand opening of its eighth showroom in the United States, located in Iselin, New Jersey. The inauguration, held on July 11, 2026, marks a decade of the brand’s presence in the USA – a journey that began in 2016 and has since grown to encompass eight showrooms across the country.
Mayor John E. McCormac, Mayor of Woodbridge Township, inaugurated the 8th Joyalukkas showroom in the USA, located in Iselin, New Jersey, marking another significant milestone in the brand’s expansion across the USA. He was joined by Mr. John Paul Alukkas, CEO of Joyalukkas Jewellery, and Ms. Sonia Alukkas, Director, Joyalukkas Jewellery
The new showroom at 42 Marconi Ave, Iselin, NJ was inaugurated in the presence of Mayor John E. McCormac, Mayor of Woodbridge Township, along with Mr. John Paul Alukkas, CEO of Joyalukkas Jewellery & Ms. Sonia Alukkas, Director, Joyalukkas Jewellery. The event was attended by members of the local community, dignitaries, and loyal customers who gathered to celebrate this new chapter in the brand’s journey across America.
A CONTINUED COMMITMENT TO THE USA
Completing a decade of trust in the United States, the Iselin showroom becomes the eighth Joyalukkas destination in the country, joining existing locations in Artesia (California), Naperville (Illinois), Dallas (Texas), Atlanta (Georgia), Chicago (Illinois), and Edison (New Jersey). This expansion reflects the brand’s enduring commitment to serving the vibrant Indian diaspora and the wider multicultural community across America, bringing world-class jewelry closer to customers who value trust, purity, and timeless design.
A SPACE CRAFTED FOR BRILLIANCE
The new Iselin showroom has been thoughtfully designed to offer a premium shopping experience. Featuring elegant interiors, spacious display areas, and dedicated consultation zones, the showroom provides a welcoming environment where customers can explore an extensive range of jewelry at their own pace. Every detail – from the lighting to the layout – has been curated to make each visit feel special and personalised.
COLLECTIONS FOR EVERY OCCASION
Joyalukkas Iselin presents a comprehensive selection of jewelry, catering to every taste and occasion. Customers can explore exquisite gold jewelry ranging from classic designs to contemporary expressions, certified diamond collections featuring solitaires, bridal sets, and everyday elegance, alongside precious stone jewelry in vibrant rubies, emeralds, and sapphires. Platinum creations cater to those who appreciate modern luxury, while grand bridal collections celebrate life’s most significant moments alongside contemporary and everyday collections designed for the modern wardrobe. The thoughtfully designed showroom includes dedicated sections for men and children, reflecting Joyalukkas’ commitment to serving every customer’s unique style and occasion. Every piece reflects Joyalukkas’ signature standards of purity, design, and quality, backed by certified diamonds, transparent pricing and assured service.
GOLDEN BEGINNINGS: INAUGURAL OFFERS
To commemorate the launch and mark 10 years in the United States, Joyalukkas Iselin is offering exclusive inaugural promotions. Customers can enjoy a flat 30% off on making charges across gold, diamond, polki and precious jewellery – a golden opportunity to acquire exquisite pieces at exceptional value. Additionally, assured gifts await on every purchase, valid until July 19, 2026. The inaugural offers are valid from July 11 to July 26, 2026, making this the perfect time for the community to experience the brilliance of Joyalukkas.
A STATEMENT OF PURPOSE
Mr. John Paul Alukkas, CEO of Joyalukkas Jewellery, said, “The opening of our Iselin showroom is a proud moment for us as we continue to strengthen our presence in the United States. New Jersey has a warm and vibrant community, and we are delighted to bring the Joyalukkas experience closer to our customers here. Our commitment remains unchanged – to offer jewelry of exceptional quality, backed by trust and transparency. We look forward to serving customers in Iselin and beyond, and being part of their most cherished celebrations.”
A LEGACY OF TRUST & GLOBAL REACH
Joyalukkas is one of the world’s leading and most trusted jewellery retailers, with a legacy spanning over 70 years. Recognised as the world’s favourite jeweller, the brand has established a strong presence across 12 countries and 4 continents, with more than 190 showrooms serving over 10 million customers worldwide.
Backed by a team of over 10,000 professionals, the Joyalukkas Group has built a diversified portfolio that includes jewellery, money exchange, fashion and silks, and malls. Renowned for its certified purity, exceptional craftsmanship, innovative designs, and customer-centric approach, Joyalukkas is one of the most awarded and recognised jewellery retail chains globally. Built on a foundation of trust, quality, and innovation, the brand continues to set new benchmarks in the jewellery industry, bringing brilliance and joy to communities across the world.