Samsung’s The Frame may not be one of the best TVs on the market in terms of raw picture quality, but it remains one of the most desirable options for those who value aesthetics. While a handful of rivals have tried their hand at art-inspired TVs over the years, Samsung has long dominated this niche with little serious competition. However, that lead may finally be under threat.
LG now appears ready to challenge Samsung with a new canvas-style TV that will be showcased at the upcoming CES 2026 trade show in Las Vegas. Designed to blend seamlessly into living spaces as an art piece rather than a traditional TV, LG’s upcoming Gallery TV offers a similar aesthetic and feature set to Samsung’s offering.
The LG Gallery TV will be available in 55-inch and 65-inch sizes, with a 4K Mini LED display powered by LG’s Alpha 7 AI processor. It will sport magnetic customizable bezels and a flush mount, along with art-centric features to help set it apart from standard TVs.
LG says it worked closely with museum curators to develop the Gallery TV, and it will feature a Gallery Mode that will automatically adjust brightness and color based on ambient lighting to more accurately depict artwork. In addition, the TV will include features to reduce glare and reflections.
The LG Gallery TV will also come with LG’s Gallery+ subscription service, which gives buyers access to a library of over 4,500 artworks that can be displayed on the TV. Additionally, users will be able to create custom images using generative AI or cast personal photos from their library.
LG isn’t new to gallery-style TVs
This isn’t LG’s first rodeo when it comes to canvas-style TVs. The company first showcased the LG GX Gallery OLED TV at CES 2020, and has since released a few other models featuring an ultra-slim design and a flush mount. However, the new Gallery TV is the first from the company to offer art-focused features that put it squarely in competition with Samsung’s long-running The Frame lineup.
LG has yet to share pricing and availability information. More details are expected at CES early next year, and the company’s pricing strategy could ultimately determine how well the Gallery TV stacks up against the competition.