Dubai, UAE – Janury 27, 2025 – In an extraordinary evening held at the iconic Jumeirah Burj Al Arab, Emirates Pride Perfumes unveiled Masters Signature, a groundbreaking fragrance that redefines the art of perfumery. The event marked a significant milestone in the luxury fragrance industry, showcasing the collaborative genius of three world-renowned master perfumers: Nathalie Lorson, Alberto Morillas, and Olivier Cresp.
A Scent Born of Masters Collaboration
Masters Signature is the result of an unprecedented partnership between these legendary perfumers, blending their unique visions into a fragrance that exudes elegance, depth, and sophistication. The scent unfolds with vibrant notes of mango and cardamom, transitions into a warm heart of caramel and olibanum, and concludes with a rich base of vanilla, wood leather, and musk.
World-class Event
The evening began at Gilt Hall on the 27th floor of Jumeirah Burj Al Arab, where guests were treated to an immersive experience reflecting the artistry of Masters Signature. Among the highlights were bespoke mocktails and desserts inspired by the fragrance’s
notes, offering attendees a sensory journey that bridged taste and scent.
The culinary creations, conceptualized under the expertise of Chef Tom of Jumeirah Burj Al Arab, provided a sophisticated complement to the event, emphasizing the attention to detail and creativity that defined the launch.
Celebrating Dubai’s Leadership in Luxury
As the celebration moved to the elegant Marina Garden, the evening showcased Dubai’s commitment to excellence and its role as a global leader in the luxury industry. Interactive stations allowed guests to explore the Masters Signature fragrance and its complementary Booster Set, featuring three unique blends—Dusk, Night, and Gleam—crafted by the master perfumers to enhance personalization through layering.
Guests, including industry leaders, influencers, and key media representatives, expressed their admiration for the event’s innovation and the craftsmanship behind the fragrance.
A Tribute to Perfumery and Creativity
The event was a testament to the vision of Emirates Pride Perfumes, an Emirati-owned brand, in showcasing the UAE’s influence on global luxury markets. Speaking at the event Mr. Mohammad Ibrahim AlBlooshi, Chairman and founder of the brand, said: “The Masters Signature represents more than a fragrance; it is a celebration of collaboration, innovation, and artistry. This event truly represents UAE’s vision of excellence and its role in shaping the global luxury landscape.”