Fragrance, innovation and emerging beauty talent take centre stage from 10–13 November, with the Middle East among key international audiences for the 29th edition
MENA – September 16, 2026 – As the Middle East beauty industry takes on a more prominent role internationally, Cosmoprof Asia 2026 will return to Hong Kong from 10–13 November, bringing together businesses and professionals from across the global beauty ecosystem, with the Middle East among the key international markets for this year’s edition.
Now in its 29th edition, Cosmoprof Asia is expected to welcome more than 78,000 attendees and over 2,900 exhibitors from more than 40 countries and regions, alongside 20 country and group pavilions, creating a major international platform for sourcing, product discovery, market intelligence and business exchange.
For beauty businesses across the GCC, the event provides a direct connection to Asia-Pacific, whether discovering new products, suppliers and technologies, identifying potential partners or building greater international visibility. This year, that connection will be further strengthened through Cosmoprof Asia’s Buyer Programme, bringing together more than 400 qualified buyers from over 45 countries and regions, with an increased focus on the Middle East and Central Asia and dedicated buyer delegations designed to foster new business opportunities.
The Middle East is also a priority audience for Cosmoprof Asia’s global WANTED campaign. Built around Rule-Breakers, Innovators and Fragrance Addicts, the campaign celebrates the challenger brands, entrepreneurs, manufacturers, researchers and creative talent influencing beauty’s next chapter, giving regional businesses a relevant platform through which to engage with an increasingly international industry.
Fragrance will be a particular focus for 2026, creating a natural point of connection with the Middle East. Cosmoprof Asia will deepen its partnership with Esxence, The Art Perfumery Event to connect Asian fragrance brands with the international niche perfumery community, while dedicated projects will explore scent culture, fragrance creation and formulation, from concept and ingredients through to packaging and finished product.
Cosmoprof Asia 2026 will span two complementary shows. Cosmopack Asia, taking place from 10–12 November at AsiaWorld-Expo, will cover the beauty supply chain, including ingredients, raw materials, contract manufacturing, packaging, machinery and technology. Cosmoprof Asia, running from 11–13 November at the Hong Kong Convention and Exhibition Centre, will focus on finished products across perfumery and cosmetics, beauty salon and spa, nail and accessories, hair, and natural and organic beauty.
“Beauty is becoming increasingly interconnected, and the Middle East is an important part of that global exchange. We are seeing exciting businesses and ideas emerge from the region, particularly in fragrance, alongside growing ambitions for international expansion. Cosmoprof Asia creates a meeting point where businesses from the Middle East and Asia-Pacific can exchange expertise, develop new relationships and explore opportunities across the wider global beauty industry,” the organisers of Cosmoprof Asia commented.
As beauty becomes increasingly global, Cosmoprof Asia 2026 will provide Middle Eastern professionals with access to the products, innovation and business opportunities emerging across Asia-Pacific, while creating stronger connections between the region and the wider international beauty industry.
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