Piece of You celebrates Emirati Women’s Day with a curated edit of pieces honouring individuality and heritage
Dubai, UAE, August 2026 – Piece of You, the personalised fine jewellery brand founded by Emirati entrepreneur Amreen Iqbal, is marking Emirati Women’s Day on 28 August with a curated edit that goes beyond a product moment, telling the story of the Emirati woman through the pieces she chooses to carry with her.
Four pieces anchor the edit this year. The UAE Heritage Full Diamond Necklaceis inspired by national pride and designed for everyday wear, bringing heritage into daily life and showing that tradition and modern style can sit comfortably together.
The UAE Falcon Enamel Necklace draws on the falcon, one of the UAE’s most recognised national symbols, known for its focus, strength and independence. Reworked in enamel and gold, it turns a symbol of national identity into a piece a woman can wear as her own.The Trio Waves Diamond Earcuff takes its cue from movement, with three flowing lines of diamonds wrapping the ear. It reflects the idea that a woman’s journey is rarely a straight line, and that there is strength moving through life on her own terms.
Completing the edit is the Timeless Essentials Cross Ring, a clean, structured design built for everyday wear. It speaks to a woman who values pieces with lasting meaning, worn as part of daily life rather than saved for a single occasion.
Together, the four pieces speak to different sides of the same idea: heritage, strength, individuality and everyday meaning, all coming together in one edit. Emirati Women’s Day is part of a much wider cultural moment in the UAE this month, one that celebrates the achievements and identity of Emirati women, and Piece of You, as a brand founded and led by an Emirati woman, is speaking from within that story rather than looking in on it from the outside.
“Every piece we create carries a story before it carries a diamond. This edit is my way of marking Emirati Women’s Day the way it deserves, not with a single statement, but with a collection of pieces that reflect how layered and individual an Emirati woman’s journey really is. I wanted each design to feel like it belongs to her, not the other way around,” said Amreen Iqbal, Founder and Creative Director of Piece of You.
For Piece of You, Emirati Women’s Day is not a single day of recognition but a continuation of the brand’s everyday purpose: to create jewellery that reflects the individuality, resilience and heritage of the women who wear it. The edit stands as a tribute to that spirit, designed not to mark a moment in time but to be carried well beyond it.
Explore the collection on www.pieceofyou.ae and follow @PieceOfYou.ae on social media.
-END-
About Piece of You:
Piece of You is a division of Pure Gold Group, which established its footprint in the jewelry industry with Pure Gold Jewellers in the United Arab Emirates 30 years ago. Over nearly three decades, Pure Gold Jewellers has evolved significantly, boasting over 125 stores across the Middle East and Asia, along with two factories in India and one in China. The company employs more than 2,000 skilled craftsmen and professionals who are committed to meeting the needs of its expanding clientele. As part of the Pure Gold Group, Piece of You provides customers with pSrecisely what they seek, backed by the quality and reliability associated with Pure Gold Jewellers.
For any media enquiries & interview requests, get in touch with our Press Office:
Catch Communications
Injeel Moti |Nausheen Shamsher
[email protected] | [email protected]