Marking a significant step in the company’s global expansion, Popees Baby Care, a leading baby care products retailer, has forayed into UAE with the launch of its exclusive brand outlet at Dalma Mall in Abu Dhabi. The 91st Popees store marks a significant milestone as it aims to redefine and amplify the brand shopping experience and offer customers an unparalleled selection of high-quality baby care products in the region.
Located in the heart of Dalma Mall, one of Abu Dhabi’s premier shopping destinations, the new store is a reflection of the brand’s unwavering commitment to providing soft, safe, and superior baby care essentials to parents and caregivers. The store offers an extensive collection of baby clothing catering to infants up to six-year-olds, along with a variety of essential baby care items such as baby oil, soap, wipes, fabric wash, body wash, shampoo, lotions, and towels.
Commenting on this momentous occasion, Shaju Thomas, Chairman & MD of Popees Group said, “This new store at Dalma Mall not only reflects our dedication to providing comprehensive range of baby clothing and essential products but also strengthens our connection with the local community. The support and trust from our customers drives us to expand and innovate. We are confident that our presence in Dalma Mall will not only enhance the local retail landscape but also become a favourite destination for families looking for trusted products for their little ones.”
The brand is planning an ambitious expansion across the Middle East & India and is set to reach a total of 118 locations, targeting key markets in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and metro cities nationwide by FY26.