Samsung has just announced the date for its next Galaxy Unpacked event, where the company is expected to launch a new slate of foldable phones and wearable devices. This time around, the event is scheduled for July 22, and it’s moving to London. As usual, it will also be live-streamed for those watching at home through Samsung’s official website, its newsroom portal, and the brand’s official YouTube channel. The event will kick off at 2 p.m. BST, 9 a.m. EDT, and 3 p.m. CEST.
What to expect at Galaxy Unpacked 2026?
In its official blog post, Samsung mentions foldable smartphones, but this time around, the focus is not just going to be on the form factor but also on new software experiences that will be driven by AI features. “Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices is set to deliver more personal and adaptive experiences and set a new standard for the AI era,” says the company.
Unlike the past few years, we are going to see not two, but three foldable phone designs, if the leaks are anything to go by. The Galaxy Z Fold 8 Ultra is going to be the top-of-the-line book-style foldable phone offering this year. The Galaxy Z Flip 8 will appeal to clamshell foldable phones. The new addition to the portfolio, this time around, is going to be the Galaxy Z Fold 8, or, as some leaks claim, it might be launched as the Galaxy Z Fold Wide.
This one is going to be wider and slightly shorter than Samsung’s book-style foldable phones, and might look similar to the Microsoft Surface Duo or Oppo’s Find N2 foldable phones that were launched years ago. More importantly, Samsung’s upcoming wide-style foldable phone is going to serve as a precursor for Apple’s own foldable iPhone that is expected to launch later this year.
The juicy bits, and the bad news
Not much is expected to change in terms of design language for the other Galaxy foldable phones. The most notable change, however, is going to appear on the Galaxy Z Fold 8 Ultra. According to a recent leak, it is going to use the same technology as the Oppo Find N6, which managed to dramatically reduce the crease on the inner flexible display panel. For years, the crease has been one of the most persistent problems for foldable phones, and it appears that Samsung has finally cracked the formula. It’s not going to be 100% crease-less, as some rumors predict about the iPhone Fold, but the improvements are going to be discernible.
The bad news, however, is that the prices could go up significantly. For example, the Galaxy Z Fold 8 Ultra is expected to cost around $2,500, which amounts to a hike of roughly $114 based on the current conversion rates. As you go higher and grab the 1TB storage model, you may end up paying over $319 more than what the current generation Galaxy Z Fold 7 costs. Likewise, the asking price of the Galaxy Z 8 Flip might also go up by roughly $200 compared to its predecessor. The ongoing memory shortage is most likely to blame for the price hikes, and it appears that the crisis is not going to get over anytime soon.