Samsung is heading back to London for its next Galaxy Unpacked event, and this time the spotlight is squarely on foldables. The company has sent out formal invites for a July 22 show built around the tagline “A New Shape Unfolds,” a clear signal that new additions to the Galaxy Z lineup are the main event. If you want to watch the announcement as it happens, here’s everything you need to know.
When and where to watch
Galaxy Unpacked takes place on July 22 in London. Samsung will stream the event live on Samsung.com, on Samsung Newsroom, and on its official YouTube channel, so you have several options depending on where you already spend your time online.
The show kicks off at 2 PM BST. That works out to 9 AM EDT for viewers on the East Coast, 6 AM PDT for those on the West Coast, and 3 PM CEST for those tuning in from continental Europe. Samsung is also encouraging early sign-ups through its registration page at samsung.com/unpacked, which will unlock “exclusive benefits, upcoming teasers, trailers and updates” ahead of the event.
What Samsung is teasing
The invite itself is light on specifics, as these usually are. Samsung has subtly pointed toward foldable hardware paired with “more personal and adaptive” Galaxy AI experiences, without naming a single device. Given the timing and recent leaks, the event is expected to center on the next generation of Galaxy Z Fold and Z Flip series. A new wider, pocket-friendly foldable is also rumored to join the ranks this year, though Samsung has not confirmed any model names yet.
If you’ve watched an Unpacked event before, you know the format. Expect a mix of on-stage reveals, product walkthroughs, and a heavy emphasis on how Galaxy AI ties into whatever new hardware Samsung introduces. We will be covering the announcements as they land, so check back for full details once the keynote wraps up.