Skydive Dubai and DXB Live Sky-High Concert Tease Over Dubai
Dubai, United Arab Emirates, September 2025 – In the lead-up to his highly anticipated UAE debut at Coca-Cola Arena on 5 October, Punjabi-Canadian rapper Shubh has launched a digital campaign titled “Shubh The Supreme Tour | Dubai Takeover.” The multi-part promotional series aims to build momentum around his upcoming concert, which marks his first performance in the Middle East.
The campaign’s first episode was released this week, featuring a skydive sequence filmed in collaboration with Skydive Dubai. A team of professional skydivers, dressed in custom Shubh merchandise, performed a freefall over the city, enhanced by colored smoke trails to create a striking visual spectacle. The clip closes with a deliberate “static error disruption,” teasing further activations in the coming weeks.
Each installment in the Dubai Takeover series is expected to explore different creative formats and locations across the city, combining visual storytelling with campaign-driven rollouts. The series is being executed by Studio Majime Dubai, in collaboration with DXB Live and Headlines Festival.
Nitish Bansal, Head of Live Entertainment at DXB Live, said “The goal with this campaign is to go beyond traditional promotion and create moments that resonate with fans in a bold and memorable way. The first episode sets the tone for what’s to come.”
Sara Awwad, Founder & Creative Director of Studio Majime, commented, “Our creative direction for the takeover is rooted in Shubh’s story, his rise, his sound, and his connection with fans. The skydive sequence felt like the right metaphor to launch this journey.”
Vibhash Trivedi, Founder of VTR Hospitality & Events and the team behind Headlines Festival, added, “We’ve always aimed to bridge global talent with immersive storytelling. This collaboration with Shubh is in line with our mission to deliver culture-forward experiences in the region.”
With The Supreme Tour | Dubai Takeover now in motion, the weeks leading up to Shubh’s October performance will feature a series of creative activations designed to reflect the artist’s bold persona and growing global influence. As the campaign unfolds, fans can expect new episodes to reveal fresh perspectives on Dubai’s cultural backdrop, blending music, movement, and visual storytelling. The concert itself, set for 5 October 2025, is expected to draw thousands of fans from across the region and beyond.
Don’t just watch the skies—join the movement.
● When – 5th October 2025
● Where – Coca Cola Arena, Dubai
● Timings- 8pm Onwards
Tickets –https://link.district.in/DSTRKT/ShubhDubaiArtist
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Social media
@shubhworldwide
@cocacolaarena
@studiomajime
@dxblive
@districtuae
https://coca-cola-arena.com/music/1365/shubh-the-supreme-tour
https://link.district.in/DSTRKT/ShubhDubaiArtist
@headlinesfest
About Studio Majimé
Studio Majimé is a multidisciplinary creative design studio delivering bold, thoughtful, and visually compelling solutions across digital, print, and media platforms. With a portfolio that spans India and international markets, the studio brings brands to life through a full spectrum of services including branding and identity, graphic design, illustration, photography, art direction, and marketing communications. From food and fashion to lifestyle and interiors, Studio Majimé’s creative team blends strategy with storytelling to craft visually rich, impactful content. Whether shaping a new brand or elevating an existing one, Majimé is where aesthetics meet intent.
About DXB LIVE
DXB LIVE is the UAE’s leading integrated event service provider, redefining the landscape of live experiences through creativity, innovation, and flawless execution. From large-scale exhibitions and conferences to national celebrations and cultural festivals, DXB LIVE delivers end-to-end event solutions designed to inspire and engage. Backed by an expert in-house team and cutting-edge technology, the company transforms ideas into extraordinary moments that leave a lasting impact.
Guided by a bold vision to be the region’s foremost creator of immersive event experiences, DXB LIVE is driven by a mission to captivate audiences through world-class production, seamless delivery, and unmatched professionalism. At the heart of everything lies a commitment to excellence, creativity without limits, and deep-rooted collaboration with clients, partners, and stakeholders.
About VTR Hospitality & Events
VTR Hospitality & Events is one of Dubai’s leading homegrown entertainment companies, renowned for curating large-scale music and cultural showcases that unite global icons with regional talent on one stage. The company is the force behind Headlines Festival, a fast-rising landmark in the UAE’s entertainment calendar known for its electrifying productions and genre-spanning lineups. From EDM superstar Steve Aoki to Bollywood playback legend Mohit Chauhan and the iconic Lucky Ali, VTR has hosted some of the biggest names in international and Indian music. With a mission to redefine nightlife, culture, and community through unforgettable experiences, VTR continues to shape the soundscape of the region’s live entertainment scene.