If there was ever an electric truck that looked like it needed a splash of color, it was Slate’s. The Bezos-backed startup has announced a new partnership with Crayola, bringing the iconic crayon maker’s unmistakable palette to its minimalist electric pickup. And yes, one of the available colors is actually called Razzmatazz.
From 64 crayons to four wheels
The collaboration introduces five limited-edition wrap kits inspired by classic Crayola colors: Cerulean, Dandelion, Fern, Jersey Tomato, and Razzmatazz. It’s also Crayola’s first-ever partnership with an automotive company, making this one of the more unexpected brand collaborations we’ve seen in a while.
The colorful makeover actually fits Slate’s philosophy rather well. Unlike most vehicles, the company’s electric truck doesn’t come painted from the factory. Instead, it ships in an unpainted gray composite finish designed specifically to keep costs down and encourage owners to personalize the exterior with vinyl wraps instead of expensive paint jobs.
More than just a colorful wrap
Each Crayola wrap kit costs $1,550 and includes more than just the exterior wrap. Buyers also get matching decals, a color-coordinated key fob cap, and a small dashboard accessory that Slate calls a “Slatelet.” The wraps will be sold through the company’s online marketplace alongside its growing catalog of more than 200 accessories, reinforcing Slate’s idea of treating the truck like a customizable gadget rather than a fixed product.
The truck itself remains unchanged underneath the bright new skin. It starts at $24,950, offers an estimated 205 miles of range, a 2,000-pound towing capacity, and features an intentionally minimalist cabin with manual windows and no central touchscreen — all aimed at keeping the price as low as possible. Deliveries are still expected to begin later this year, with most customer orders arriving through 2027.
The funny thing is that while most automakers are busy chasing bigger batteries, faster charging, and more horsepower, Slate has managed to grab headlines by asking a much simpler question: What if an EV truck came in Crayola colors? It might not make the truck any faster, but it certainly makes it a lot harder to lose in a parking lot.