Sony has never really struggled to sell expensive headphones, but this time it seems ready to test just how far premium can stretch. Fresh off launching the Sony WF-1000XM6 and Sony WH-1000XM6, the brand is now reportedly working on something far more exclusive and significantly more expensive. The kind of product that doesn’t just sit in the lineup, but quietly makes even the Apple AirPods Max feel a little more reasonable than usual.
The ColleXion isn’t just a name
Sony is reportedly working on a new pair of premium headphones called the Sony The ColleXion, and they’re not trying to blend in with the rest of the lineup. If anything, they’re trying to stand above it. These headphones are expected to retail for around €629 in Europe. To put that into perspective, the WH-1000XM6 launched at €449. That’s already firmly in premium territory. The ColleXion is a whole new level that is trying to nudge into luxury audio pricing.
However, there’s still no official word on features, specs, or what exactly justifies the price jump. But given Sony’s track record with noise cancellation, sound tuning, and comfort, expectations are already unreasonably high. And if this really is positioned as a limited-edition product, don’t be surprised if design and materials play a bigger role than usual. The Sony The ColleXion is expected to launch globally on May 19, 2026, which means we’re likely just weeks away from a flood of leaks that will either justify the price or make it even more mysterious. Either way, it’s going to be interesting.
Wait! There’s more
Alongside The ColleXion, the company is also introducing a new Sandstone color for the Sony WH-1000XM6. It’s set to launch on the same day, May 19, and will cost the same as existing variants. A safe choice, for those who prefer their upgrades a little less existential.