UAE, August 5, 2026 –For years now, the Pura series has shown us what the cutting edge of mobile photography looks like. It was already incredibly good to the point that when the Pura 90s Pro Max was announced, the question was where could it go from there. What the HUAWEI Pura 90s Series did was unexpected by most. It took an already phenomenal telephoto camera and put in a main shooter-sized sensor. That too, an ultra-high-resolution 200MP sensor, arguably amongst the best in the industry.
For a telephoto, having all of 200MP means more than just higher-resolution pictures. Rather, the phone can crop in without losing much detail on top of the 4x optical zoom to give you nearly lossless 20x zoom.
Exceptional Detail at Distance
The Pura 90s Pro Max is equipped with an industry-leading 200 MP Ultra Large Sensor Telephoto Camera, featuring a 1/1.28-inch sensor and the first-ever 200 MP RYYB sensor, setting a new benchmark for telephoto image quality. This helps capture clear details, whether zooming in or capturing long-range shots.
Whereas most smartphone cameras struggle with telephoto video recording, the Pura 90s Pro Max solves this with a flagship sensor and state-of-the-art image stabilisation. The CIPA 7.0 image stabilisation on the phone is the industry-leading standard, offering gimbal-level control. You can record cinematic videos handheld, even in low light at 20x zoom. This could be especially handy to tape concert performances even from the back of the row.
Exploring the World Up Close
Continuing Huawei’s leadership in telephoto macro capabilities, the Pura 90s Pro Max is backed by robust hardware and cutting-edge imaging algorithms. It supports up to a 5 cm minimum focusing distance, revealing microscopic details such as insect compound eyes and flower stamens, capturing every subtle movement and intricate texture with exceptional clarity. The native telephoto lens delivers striking visual compression, resulting in pure, well-defined imagery.
Industry-leading Colour Accuracy
The Pura 90s Pro Max is equipped with the True-to-Colour Camera 2.0, delivering a 43% improvement in colour accuracy compared to the previous generation. In backlit and high-contrast conditions, the system retains highlight details while preserving shadow colour through advanced sensor-level processing, avoiding colour distortion. Enhanced balance between warm and cool tones improves portrait clarity and ensures consistently accurate and visually pleasing colour performance across all scenarios.
Smarter Composition Guidance
The upgraded AI Composition tool swiftly identifies mainstream subjects, including portraits, landscapes, and architecture, and provides intelligent framing references. When enabled, it offers on-screen composition suggestions and visual guides. It also proactively indicates how to adjust the shooting position, helping users quickly find the optimal angle.
The advanced AI De-glare tool intelligently identifies and eliminates distracting glass reflections, cluttered window glare, and screen interference from captured photos. The AI Move tool brings advanced, on-canvas object editing directly to the native gallery, allowing users to effortlessly isolate, move, resize, and duplicate subjects. When a subject is relocated, the system instantly heals the vacant space with seamless background reconstruction, leaving no trace behind.
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About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life. For more information please visit: http://consumer.huawei.com